Nearly half of all songs played via Spotify
are skipped before they finish, according to data provided by the
company's internal analytics system. Paul Lamere of The Echo Nest — the
company behind those fascinatingmusicmaps — compiled the information and prepared his own report on the phenomenon for his personal Music Machinery blog. Spotify acquired The Echo Nest in March for an undisclosed amount, and Lamere, Director of Developer Platform, came with.
is my first deep dive into Spotify data," he writes, later summing up
his study thusly: "When we are more engaged with our music, we skip
more, and when music is in the background such as when we are working or
relaxing, we skip less. When we have more free time, such as when we
are young, or on the weekends, or home after a day of work, we skip more
... [But] on average, we skip nearly every other song that we play."
he found that nearly 48.6 percent of the time, users regardless of
demographic move on before the song reaches its natural end. Somehwat
disturbingly, 24.14 percent of all plays are aborted in the first five
seconds. Perhaps unsurprisingly, the younger a user is the more likely
she is to skip. Mobile users too are more prone to hit "next" than
desktop listeners. There's no significant difference between male and
female users. Time plays a part, though.
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