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Jay Z's Brand Is Suffering Because People Don't

 
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afrokock View Drop Down
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    Posted: Dec 29 2013 at 11:56pm
rofl!
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mrshairdo View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote mrshairdo Quote  Post ReplyReply Direct Link To This Post Posted: Dec 29 2013 at 11:22pm
meh
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Post Options Post Options   Thanks (1) Thanks(1)   Quote purple.chuckz Quote  Post ReplyReply Direct Link To This Post Posted: Dec 29 2013 at 10:14pm
I am going to go ahead and repost part of the Washington Post's review of the Magna Carta:

Eight summers ago, Jay-Z described his impossible journey from no-name to brand name in eight sly words: “I’m not a businessman/I’m a business, man.”

A triumphant little zinger, no doubt. But what about the rest of us? When an artist self-identifies as a corporate entity, are we still Jay-Z fans? Or are we Jay-Z customers?

Throughout “Magna Carta,” the 43-year-old pretends he’s a threat to a system he’s so eagerly become a part of, as if his life as a champion capitalist is some perpetually escalating act of subversion. Hooray? Rooting for this man in 2013 is like rooting for Pfizer. Or PepsiCo. Or PRISM.

Plus, all of this Samsung hullabaloo has only distracted listeners from the fact that, musically and lyrically, “Magna Carta” is one of Jay-Z’s blandest offerings. Over 16 joylessly professional tracks, our hero laces up his sneakers for his bazillion-thousandth victory lap around the hip-hop universe. There’s no mood, no verve, no vision to this music. It’s the sound of champagne being sprayed around an empty locker room.

And that’s disappointing considering the blitz of web and TV ads for “Magna Carta,” which suggested we’d be basking in a richly sculpted songbook. The first television spot crash-landed during game five of the NBA Finals, with Jay jawing about his craft in the studio with the album’s producers, Timbaland, Pharrell Williams, Swizz Beatz and Rick Rubin — the last of whom wasn’t actually involved in the making of the album at all.

Also in the ad, the rapper promised to document the difficulty of maintaining his sense of self in the riptides of fame and fortune. But as ever, Jay-Z maintains Oz-like distance on this album, refusing to expose the personal vulnerabilities that Kanye West, Frank Ocean, Drake and a generation of hip-hop stars rising in his wake have built their careers on.

Instead, “Magna Carta” is packed with his patented American dreaming at its most unimaginative. He name-drops Jean-Michel Basquiat and Francis Bacon as if the only point of art is to own it. He name-drops convicted D.C. gangster Wayne “Silk” Perry on a song named after fashion designer Tom Ford. And in a mysterious courtship ritual with Gen X, he recycles the hooks of R.E.M.’s “Losing My Religion” and Nirvana’s “Smells Like Teen Spirit.”

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Post Options Post Options   Thanks (7) Thanks(7)   Quote GoodGirlGoneGr8 Quote  Post ReplyReply Direct Link To This Post Posted: Dec 29 2013 at 6:44pm
Those who are saying to buy his old albums, I think y'all are missing the point.

Talking about Hermes and Margiela isn't progress. It's the same hood mentality from Reasonable Doubt/Hard Knock Life...just on a different scale.

It's like okayyyy Jay, we get it, you're on an island, on a yacht, sipping something expensive, before you got rich, you sold drugs and lived in the pj's...your uncle said you weren't gonna amount to anything....we believe you...you don't need more people, you've made it clear.

But what's next? There's no substance to Jay...he's just a puppet.
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Post Options Post Options   Thanks (1) Thanks(1)   Quote eanaj5 Quote  Post ReplyReply Direct Link To This Post Posted: Dec 29 2013 at 2:05pm
Ah very good explanation  RT Clap
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Post Options Post Options   Thanks (5) Thanks(5)   Quote afrokock Quote  Post ReplyReply Direct Link To This Post Posted: Dec 29 2013 at 2:01pm
Originally posted by Random Thoughts Random Thoughts wrote:

I was just about to write about rap and age but my computer froze. Don't feel like re-writing that titangraph but what I was going to say was nearly all other genres support their aging artist. You see rockers, jazz musicians, country singers, etc, releasing critically and commercially acclaimed music in their 50s, 60s, 70s. Johnny Cash was releasing popular music right up to  his death at age 71.

Rap is like a teenager compared to most genres, so the sample size of older rap stars is small. But I think it's safe to say that the first golden age rappers faded into obscurity as the genre all but abandoned them, even as they released music...cats like Kool G Rap, Rakim, De La Soul, KRS.

Now we're getting to the second golden age rappers, like Nas, Common, Jay, Eminem. It'll be interesting to see how they are received as they get into their 50s, 60's. They might quit rapping altogether, because rappers aren't encouraged to keep rapping into late age...it's perceived that rap is a young mans game. So rappers might get ridiculed by fans who are annoyed that they are still rapping. It isn't like that with other genres.

Since rap is so lyic-focused, and thoughts get expressed in much more detail than other genres of music, I think rappers like Jay also run the risk of running out of things to say. He's like 12 albums deep, and even in 2003 he was saying 'what more can I say?'...

I think that may be one of the things Afro was getting at. Jay, and Nas, and Common, and the aging rappers are in a position to change the perception of older rap stars. They have a chance to create a lane for hip hop over the next decades that celebrates older age, maturity, growth, and the separation from the young cats. And since Jay is the oldest and most popular, his platform is greater than all. He isn't doing much with that platform though...except reinforcing that rap is a young mans game. That's disappointing, especially since he is always comparing himself to the Beatles...a comparison that falls flat when you consider the growth of those members vs the arguable regression/stagnation of Jay.



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Post Options Post Options   Thanks (11) Thanks(11)   Quote Random Thoughts Quote  Post ReplyReply Direct Link To This Post Posted: Dec 29 2013 at 1:56pm
I was just about to write about rap and age but my computer froze. Don't feel like re-writing that titangraph but what I was going to say was nearly all other genres support their aging artist. You see rockers, jazz musicians, country singers, etc, releasing critically and commercially acclaimed music in their 50s, 60s, 70s. Johnny Cash was releasing popular music right up to  his death at age 71.

Rap is like a teenager compared to most genres, so the sample size of older rap stars is small. But I think it's safe to say that the first golden age rappers faded into obscurity as the genre all but abandoned them, even as they released music...cats like Kool G Rap, Rakim, De La Soul, KRS.

Now we're getting to the second golden age rappers, like Nas, Common, Jay, Eminem. It'll be interesting to see how they are received as they get into their 50s, 60's. They might quit rapping altogether, because rappers aren't encouraged to keep rapping into late age...it's perceived that rap is a young mans game. So rappers might get ridiculed by fans who are annoyed that they are still rapping. It isn't like that with other genres.

Since rap is so lyic-focused, and thoughts get expressed in much more detail than other genres of music, I think rappers like Jay also run the risk of running out of things to say. He's like 12 albums deep, and even in 2003 he was saying 'what more can I say?'...

I think that may be one of the things Afro was getting at. Jay, and Nas, and Common, and the aging rappers are in a position to change the perception of older rap stars. They have a chance to create a lane for hip hop over the next decades that celebrates older age, maturity, growth, and the separation from the young cats. And since Jay is the oldest and most popular, his platform is greater than all. He isn't doing much with that platform though...except reinforcing that rap is a young mans game. That's disappointing, especially since he is always comparing himself to the Beatles...a comparison that falls flat when you consider the growth of those members vs the arguable regression/stagnation of Jay.



Edited by Random Thoughts - Dec 29 2013 at 1:59pm
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Diane (35) Quote  Post ReplyReply Direct Link To This Post Posted: Dec 29 2013 at 1:47pm
DP

Edited by Diane (35) - Dec 29 2013 at 1:48pm
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Diane (35) Quote  Post ReplyReply Direct Link To This Post Posted: Dec 29 2013 at 1:45pm
Originally posted by eanaj5 eanaj5 wrote:

maybe niche wasnt the right word LOL
a "hobby" not especially reflective of youth culture


So the youth dem naah meds no reg.gae? Here we do. But I kno what you're saying.

Snoop has an entire nation and the rastafari movement gunning for his disrespectful pretentious and whack ass. Make that focker ever win that Grammy

Raps distant cousin or forebear (depending on who you ask) dancehall the elder deejays just said eff the older crowds snd cater almost exclusively to the youth highschool aged. Its depressing. Dudes same age bracket as jay dressing acting and deejaying like theyre twenty two. Smoke weed buss guns eff girls the occasional ghetto youths are the greatest rinse and rass repeat. I blame the incarcerated one and others too. He dumbed it down so badly and did do well the other copycats did the same. His current work gets more "forward" cause the youth never knew when he was great.

Yall lucky jay tries somewhat cause if I hear one more girls wine up skin out tune im gonna scream

Eta the slackness is at an all time high or low lol. Honestly! Just saying the worst thing imaginable just for the shock value another kartel schtick. And its not cause im older cause shabba and them were slack but these cats just lame and unimaginative.
Please free Buju Banton

Rant over.

Edited by Diane (35) - Dec 29 2013 at 1:53pm
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Post Options Post Options   Thanks (2) Thanks(2)   Quote mrshairdo Quote  Post ReplyReply Direct Link To This Post Posted: Dec 29 2013 at 1:17pm
Originally posted by eanaj5 eanaj5 wrote:

damn, i could have saved key strokes, most of what hairdo said LOL

Embarrassed
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