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MizzBrit View Drop Down
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Direct Link To This Post Topic: Dr Miracles Commercials-Offensive?
    Posted: Apr 25 2009 at 8:59am
Jacked:


As hair board enthusiast and members - we remember when this commercial/ad campaign dropped on BET and magazines targeted to us a couple years ago. Our sisters at Nappturality, Patrice at Afrobella.com other natural hair boards were pretty upset. To them the campaign pretty much said if you have natural or unpermed  hair - you needed a “miracle”..

After seeing the commercial/ads - what did you think? Were you offended?


http://www.youtube.com/watch?v=d7V4G_87iOE

http://www.youtube.com/watch?v=1S3vTVmrOL8



My take on it: i did notice in most of his commercials..it starts off with the girl with hair that closely resembles natural hair blowed out saying how horrible her hair looks and she needing a "new hair treatment"..and then is supposedly "fixed" at the end of the commercial with straight hair. simple ad to you? or an underlying message?



Edited by MizzBrit - Apr 25 2009 at 9:04am
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RoxieDream View Drop Down
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Direct Link To This Post Posted: Apr 25 2009 at 9:34am
i think what they're trying to portray is a woman who needs a touch  up - but i definitely feel why someone could get upset - especially the one at the club when the guy says her hair is gorgeous.

personally - i was more offended @ the stereotypical neck rolling - tongue smacking eye rolling hair throwing over the shoulder talking all types of stuck up w\ all types of attitude black female .... i heard something like that on a McDonalds commercial on a black radio station in Atlanta too - i don't know why people think that's the only way to market to us.
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Direct Link To This Post Posted: Apr 25 2009 at 9:34am
I stopped watching BET when my daughter was born (over 10 years ago), even on Sunday, but she most recently learned of the Gospel shows  (mainly Sunday Best) on there (and beng the lover of Gospel music that she is) asked if she could watch.  Dr. Miracle has a new set of commercials (with a husband and wife) that I do in fact find offensive. Well, I don't know if offensive is the word...but angry certainly is.

I clicked on the links you provided and watched the first few seconds and had to stop. They grate my LAST nerve. Angry  I didn't know if I was just overly sensitive, but I can't stand these newest ones I see on Sundays,  I hate what they are saying to young girls, moreso than grown women.

I'd be fine with them if they were presented as a styling option,but to say how awful these women's hair is (and they don't even look bad!) and that they NEED a relaxer....Angry The husband is calling her hair a bird's nest, then (I think) he says , "no a squirrel's nest." It just goes on and on. I'm VERY much bothered that they have to degrade natural hair in order to promote the use of a relaxer.

When I think about the millions of young girls watching that channel and digesting that message, it makes me nauseaous. I CRINGED when that first commercial came on as my daughter sat there watching. She turned to me and just waited for a response, for some confirmation that this was wrong...and you can best believe she got it!  Her little eyes looked as if they were saying, "Them, too? That's how my family was talking about my hair last summer, Mommy."  We had a long talk about marketing ploys and how they play on the insecurities and misinformation taught to black women about their hair and about the images society puts out there. It was a productive talk and I could tell that she felt better as a result of it.  We had already had a version of this talk when her "incident" happened last year and I decided to transition, but that commercial seemed like a slap in the face to her and I could see it in her eyes.

But what about the little girls that digest that and don't have anyone to talk to them? Cry

My baby girl loves her hair and all the ignorant Dr. Miracle's commercials that they play will not change that. She said, "I don't want a relaxer ever mommy." I smiled and told her honestly, "I want you to always love your hair and know that it's beautiful just the way it is, but if you get older and want different styling options I'll be ok with that. But I don't ever want you to think or believe that having a relaxer is the ONLY option you have to obtain "pretty" hair because you already have pretty hair and I think you understand that." She vehemently replied, "I'm NEVER getting one!"  Well, we'll see, I thought to myself  But I was honest in my response. I'd prefer that she not, but if she does I don't want it to be because she feels what God gave her is ugly and I think I'm building a solid foundation in her that will continue to combat that type of thinking. God knows I'm trying. Heart



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Direct Link To This Post Posted: Apr 25 2009 at 9:36am
Originally posted by RoxieDream RoxieDream wrote:

i think what they're trying to portray is a woman who needs a touch  up - but i definitely feel why someone could get upset - especially the one at the club when the guy says her hair is gorgeous.

personally - i was more offended @ the stereotypical neck rolling - tongue smacking eye rolling hair throwing over the shoulder talking all types of stuck up w\ all types of attitude black female .... i heard something like that on a McDonalds commercial on a black radio station in Atlanta too - i don't know why people think that's the only way to market to us.


Hated that too!! And on top of the stereotypes, that acting is just AWFUL!


Edited by OnMyJourney - Apr 25 2009 at 9:37am
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Direct Link To This Post Posted: Apr 25 2009 at 9:40am
OMJ

i bet you have a seriously smart little one on your hands! =)

I think that's beautiful you are doing the natural thing together - Kudos to you both
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Direct Link To This Post Posted: Apr 25 2009 at 9:43am
Originally posted by OnMyJourney OnMyJourney wrote:

Originally posted by RoxieDream RoxieDream wrote:

i think what they're trying to portray is a woman who needs a touch  up - but i definitely feel why someone could get upset - especially the one at the club when the guy says her hair is gorgeous.

personally - i was more offended @ the stereotypical neck rolling - tongue smacking eye rolling hair throwing over the shoulder talking all types of stuck up w\ all types of attitude black female .... i heard something like that on a McDonalds commercial on a black radio station in Atlanta too - i don't know why people think that's the only way to market to us.


Hated that too!! And on top of the stereotypes, that acting is just AWFUL!


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Direct Link To This Post Posted: Apr 25 2009 at 9:43am
Originally posted by RoxieDream RoxieDream wrote:

OMJ

i bet you have a seriously smart little one on your hands! =)

I think that's beautiful you are doing the natural thing together - Kudos to you both


Thank you Roxie!! You're very sweet! Hug 

My natural journey would not exist if it weren't for her. She is SOO excited about it and it makes my heart smile. Big%20smile
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Direct Link To This Post Posted: Apr 25 2009 at 9:50am

those commercials are so silly, stupid and just plain ridiculous!

i mean whose in the club walks in the bathroom to do a makeup check and hair swells like that? what she's releasing helium from her scalp?!
 
i dont like their products though. didnt when i was relaxed. they smell to me.  speaking of products that smell. well i went to sallys and i went looking at conditioners and what not. so i like to smell stuff before i put in in my hair. now when i was relaxed i used certain things with no problem but now certain things smell like ugh!!! like straight chemical!! and i'm like we put this in our hair?!! and its supposed to make it healthy and grow!? 
 
i dont mean like olive oil, or natural oil type products. i mean that other junk some companies market
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Direct Link To This Post Posted: Apr 25 2009 at 9:51am
aww OMJ, thats very sweet to see you and your daughter bond like that!
my mom is like you
she didnt want me to have a relaxer but my aunt slapped 2 kits on my head[they said one wasn't enoughErmm] without my mother's consent.


 I also seen the commercial you was talking about it, i tried to find it online. its basically what made me start this topic.
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Direct Link To This Post Posted: Apr 25 2009 at 10:01am
Originally posted by MizzBrit MizzBrit wrote:

aww OMJ, thats very sweet to see you and your daughter bond like that!
my mom is like you
she didnt want me to have a relaxer but my aunt slapped 2 kits on my head[they said one wasn't enoughErmm] without my mother's consent.


 I also seen the commercial you was talking about it, i tried to find it online. its basically what made me start this topic.


Thanks MizzBrit. Big%20smile  I can only imagine how pissed your mom was when she found out! Shocked

As for the commercials...girrrl, that husband and wife set of commercials is the worst! Ugh!
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