I have a different perspective on this subject (as I work
for a hair extensions manufacturer).
I agree that there is an epidemic of Internet based / home based
companies springing up at what seems like an alarming rate. This epidemic actually makes it more
difficult for the legitimate companies to make it as these other resellers
create pricing wars that drive down the price by using average to below avg
product that looks great at first but winds up being crap in the end but leads
consumer to believe they can get great quality at low prices.
Problem is there are only a handful of true manufacturers in
the world, most companies you see are simply distributors of products
manufactured by someone else. They
find a “source” with cheap prices or big promises, purchase from them, place in
their own packaging and sell to the public. They throw words around like “Remy” or “Virgin” or makes
claims about being “unprocessed” without understanding these terms themselves,
or having the control to ensure that what they are selling is what they say
they are selling. They don’t
control the sourcing or manufacturing.
These companies simply have no means of controlling the
consistency of the product or truly understanding where the hair came from and
how it was manufactured. Because
of this lack of control, they wind up getting batches of bad product that they
cannot afford to just throw out, so they sell it or worse yet, they have no
idea its bad because it “looks” good to them.
But consumers feed into this hysteria by believing
everything that is told to them.
If someone calls hair Virgin and then offers it in a variety of colors,
well obviously, it’s not virgin as it has been exposed to some sort of
commercial dye. The hair may still
be of great quality, but it simply isn’t virgin. The consumer assumes that if they are told it’s a great,
even if it’s cheap, they assume its good.
What a buyer must understand that this industry is not immune from the
statement of: You Get What Your Pay For.
Does this mean the most expensive product is the always the
best? Absolutely not, nor is
buying cheaper hair a bad option, as long as one temper their
Bottom line, as a consumer, you MUST educate yourself on
what is real and what is fake as far as sources of hair and what does virgin
hair truly look like versus processed (even though some lightly processed hair
is VERY good hair). In addition,
make the companies you deal with accountable by doing the following:
Call the company, don’t just buy from their
Ask as many questions as possible and look to
have a conversation with them. If
no one is available to take your call do they get right back to you?
Make sure they are transparent in the
information they provide and are willing to discuss every facet of their
The industry is tough on the consumers, but its also tough
on the legitimate companies. Believe
it or not, the power is in the consumers’ hands to force companies to change
the way they deal with you.