Why aren't these hairstyles suitable for the office? White
middle-aged women model cornrows and weaves to address racial prejudice
in the workplace
21:44, 17 October 2013
00:33, 18 October 2013
White middle-aged professionals model black hairstyles, from cornrows to weaves, in a new photography series.
The quirky portrait shots were captured by North Carolina-based artist Endia Beal, who told MailOnline that she's often made to feel like 'the other' in corporate environments because of her large Afro.
In a bid to challenge people's perceptions of appearance, the 28-year-old took a group of white female office workers to an African-American salon and documented the finished results.
Changing perceptions: White middle-aged
professionals model black hairstyles, from cornrows to weaves, in a new
photography series. - here 'Ellen' sports a side braid and curls
One woman named 'Charlotte' is seen looking defiantly at the camera, with her shoulder-length gray hair braided into corn rows.
While 'Ann' sports a tough facial expression as she shows off side braids in her red-colored crop.
Taking inspiration from one of this year's hottest hair trends, 'Christina' got finger waves put into her pixie cut.
Once the hour-long makeovers were complete, Miss Beal said the
women couldn't get over how different they looked and some wanted to
wear their hairstyles home.
Novel idea: The quirky portrait shots were
captured by New York-based artist Endia Beal - here Ann sports a tough
facial expression as she shows off side braids in her red-colored crop
Sensitive topic: Miss Beal said that she's often
made to feel like 'the other' in corporate environments because of her
large Afro and wanted to challenge people's perceptions of appearance
She got inspiration for the photo project while interning at Yale University's IT department during her Master of Fine Arts program.
Being five-foot-ten-inches tall and with a red Afro, she said that she 'stuck out like a sore thumb'.
like 'the other' got her thinking about how people are 'forced to
change who they are to fit into corporate environments.'
'Why is my natural hair a problem?' she said, adding that Afros are often viewed as 'militant'.
She titled her project Can I Touch
It?, because it's a question she often gets asked by those fascinated with her hair.
Her hope is that it will open a dialogue among people of
different gender, race, and generations about the ways in which we
express ourselves, specifically in the workplace.
New look: All of Miss Beal's subjects were taken
to an African-American hair salon for their makeovers - here Christina
models finger waves
Unrecognizable: Once the hour-long makeovers
were complete, Miss Beal said the women couldn't get over how different
She worked on the compiling images during a five-week residency with the Center for Photography at Woodstockx, New York.
up, she plans on continuing the series, and documenting the reaction of
co-workers when the women return to the office with their new looks.
summer Miss Beal also created a short film, which features her male
colleagues talking about what it felt like to touch her hair.
One man said: 'I remember it feeling weird, only because I'd never felt her hair before like that
'I remember the scent of her hair, the hairspray, the hair products that she used actually lasting on my hands for a while.'
Read more: http://www.dailymail.co.uk/femail/article-2465363/White-middle-aged-women-model-cornrows-weaves-address-racial-prejudice-workplace.html#ixzz2i59IfAEq
Follow us: @MailOnline on Twitter
| DailyMail on Facebook
Edited by Adinkrah - Oct 18 2013 at 9:10am