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Starbucks Will Sell Alcohol (and Oprah Chai Tea)

 
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PurplePhase View Drop Down
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    Posted: Mar 20 2014 at 2:55pm
will people order a cup of wine before heading to the office? lol


Soon you’ll be able to get a real drink at Starbucks

Howard Schultz, left, chairman and CEO of Starbucks Coffee Company, pours tea for Oprah Winfrey, right, to announce their partnership to offer Teavana Oprah Chai tea, Wednesday, March 19, 2014, at Starbucks annual shareholders meeting in Seattle. (AP Photo/Ted S. Warren)

Howard Schultz, left, chairman and CEO of Starbucks Coffee Company, pours tea for Oprah Winfrey, right, to announce their partnership to offer Teavana Oprah Chai tea, Wednesday, March 19, 2014, at Starbucks’ annual shareholders meeting in Seattle. (AP Photo/Ted S. Warren)

Starbucks is going to start selling alcohol at thousands of stores. In addition to wine and beer,  Starbuck’s after-4p.m evening menu will include bacon-wrapped dates, truffle mac n’ cheese, chocolate fondue and other wine bar-type fare.

The rollout will take several years, Chief Operating Officer Troy Alstead told Bloomberg.

Starbucks first tested the idea in 2010 at a Seattle store, then tried it in 25 other locations in Chicago, Southern California, and Atlanta starting in 2012. “As we bring the evening program to stores, there’s a meaningful increase in sales during that time of the day,” Alstead said.

The expanded menu is better suited to bustling urban areas near other restaurants and theaters, Alstead told Bloomberg.

In recent years, Starbucks has been looking to boost its revenue by expanding beyond its standard coffee and croissant offerings – a good idea given the recent hike in wholesale prices of coffee and milk.

In the last three years the Seattle-based company bought the juice company Evolution Fresh Inc. for $30 million, La Boulange, a Bay Area bakery, for $100 million, and the Atlanta tea chain Teavana Holdings Inc. for $620 million.

Starbucks will even be selling a celebrity-endorsed tea.  Oprah Winfrey announced at Starbucks’ annual meeting on Wednesday that she would back the brand. “Oprah Chai Tea” debuts April 29 at both Starbucks and Teavana stores, with proceeds going to education charities including the Oprah Winfrey Leadership Academy for Girls.

Starbucks’ innovation isn’t limited to their menu. Starting Wednesday customers can tip baristas through the Starbucks iPhone app. They are also testing mobile order-ahead options that would allow customers with smartphones to avoid long lines.

 


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coconess View Drop Down
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Post Options Post Options   Thanks (1) Thanks(1)   Quote coconess Quote  Post ReplyReply Direct Link To This Post Posted: Mar 20 2014 at 3:04pm
you awl ready know.. im all for this Clap

i hope its not like $10 a glass though.. 
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Post Options Post Options   Thanks (1) Thanks(1)   Quote PurplePhase Quote  Post ReplyReply Direct Link To This Post Posted: Mar 20 2014 at 3:06pm
you sound like my GF. She's always posting about wine and wine memes on FB, like it's nectar of the gods LOL. I can't stand it.


Edited by PurplePhase - Mar 20 2014 at 3:53pm
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Post Options Post Options   Thanks (2) Thanks(2)   Quote coconess Quote  Post ReplyReply Direct Link To This Post Posted: Mar 20 2014 at 3:07pm
but im gonna need them to get almond milk too please…. 


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Post Options Post Options   Thanks (4) Thanks(4)   Quote indiecat Quote  Post ReplyReply Direct Link To This Post Posted: Mar 20 2014 at 3:42pm
Will I be able to get it if I go in the drive thru? Lol
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Post Options Post Options   Thanks (2) Thanks(2)   Quote ModelessDiva Quote  Post ReplyReply Direct Link To This Post Posted: Mar 20 2014 at 3:47pm
Originally posted by indiecat indiecat wrote:

Will I be able to get it if I go in the drive thru? Lol

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Post Options Post Options   Thanks (2) Thanks(2)   Quote Mixer Quote  Post ReplyReply Direct Link To This Post Posted: Mar 20 2014 at 3:48pm
So Starbucks will have 2 things that I don't drink.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote femmefatale85 Quote  Post ReplyReply Direct Link To This Post Posted: Mar 20 2014 at 3:53pm
i rarely go to starbucks because i dont like coffee, but the next time my friends go i'll have more options
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Post Options Post Options   Thanks (1) Thanks(1)   Quote Marcelo22 Quote  Post ReplyReply Direct Link To This Post Posted: Mar 20 2014 at 3:54pm
fucc starbucks
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Post Options Post Options   Thanks (0) Thanks(0)   Quote oh_so_moody Quote  Post ReplyReply Direct Link To This Post Posted: Mar 20 2014 at 10:04pm
They already do this at the Starbucks in Atlanta.
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