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South African Advert Shows Black Boy Fed Like Dog

 
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CherryBlossom View Drop Down
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    Posted: Jul 07 2014 at 11:07am
http://www.theroot.com/articles/culture/2014/07/feed_a_child_ad_showing_black_boy_being_fed_like_a_dog_sparks_outrage.html?wpisrc=topstories

Feed a Child Ad Showing Black Boy Being Fed Like a Dog Sparks Outrage

The ad, which depicts a little black boy being given treats by a white woman, has set off racial tensions. 

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feedachildsouthafrica
Screenshot of the controversial ad 

YOUTUBE

The Feed a Child ad was meant to depict how much better the average dog has it than most children in South Africa…however some online users are not amused by the dog-like posture in which the young black male was placed, IOL News reports.

According to the South African news site, the video, which has since been removed from YouTube, shows the little boy being given treats by a white woman as he rests her head on his lap. When he brings her a newspaper in bed, he is given another treat.

The site further details that in the closing scene, the boy is allowed to lick the woman’s finger as she cooks with the video stating, “the average domestic dog eats better than millions of children.”

Jarring, to be sure and quite offensive to some given the reactions, according to IOL News.  

“I am so disgusted – you guys have no respect for the human race,” one user, Charmaine Gxilishe commented under the removed ad, according to the site.

However, Feed SA director Candice Etberg reportedly defended the ad, pointing out, “This is a great advert that highlights what is actually going on. The average dog does eat better than most children in this country.” 

Feed a Child also came to its own defense, releasing its own statement.

"The commercial is intentionally emotive to trigger the necessary awareness on this issue to generate engagement and contributions. There was no intention to cause offence,” the statement read, according to iAfrica.

"Feed a Child aims to provide support for the devastating impacts caused by poverty and malnutrition in South Africa. Our main mission is to make people aware of the fact that there are thousands of children out there that they work with on a daily basis that don’t even have access to one meal per day."

Read more at IOL News and iAfrica.



Edited by CherryBlossom - Jul 07 2014 at 11:09am
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sugabanana View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote sugabanana Quote  Post ReplyReply Direct Link To This Post Posted: Jul 07 2014 at 11:45am
I see the point but they could'e depicted the point much better. They could've had a pic of a dog eating a steak while the boy had only rice or something. Don't they have focus groups for this kind of advertisement before publishing it? Geez such morons.
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Post Options Post Options   Thanks (3) Thanks(3)   Quote sexyandfamous Quote  Post ReplyReply Direct Link To This Post Posted: Jul 07 2014 at 11:49am

Yes, that's true, many dogs are fed better than the average child, but next time, put a white child in this embarrassing position, not a black boy, jerks.

 
White kids are going hungry too, check those Eastern European countries that used to be part of the Soviet Union.
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Diane (35) View Drop Down
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Post Options Post Options   Thanks (1) Thanks(1)   Quote Diane (35) Quote  Post ReplyReply Direct Link To This Post Posted: Jul 07 2014 at 1:14pm
Ah weh de fvuck do dem?!
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Post Options Post Options   Thanks (0) Thanks(0)   Quote carolina cutie Quote  Post ReplyReply Direct Link To This Post Posted: Jul 07 2014 at 1:22pm
*waits for the yt caped crusader to come in*
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Post Options Post Options   Thanks (0) Thanks(0)   Quote MizzAmirah Quote  Post ReplyReply Direct Link To This Post Posted: Jul 07 2014 at 1:22pm
Chei, my people have suffah'd.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote PurplePhase Quote  Post ReplyReply Direct Link To This Post Posted: Jul 07 2014 at 1:27pm
Cry
I remember a guest on Oprah from another country saying the one thing that shocked him when he first came to America was that we have aisles and aisles of food in the stores for animals. 


Edited by PurplePhase - Jul 07 2014 at 1:41pm
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