Stefan Heidenreich, the new head of Nivea's parent company, has made
an about-face on the singer, claiming that her previous campaign should
never have aired. (And before you go on, don't forget, the same company
also propagated and apologized for this campaign
last year.) "The advert starring Rihanna was a no-go," Heidenreich told
the German media. "I do not understand how to bring the core brand of
Nivea in conjunction with Rihanna. Nivea is a company which stands for
trust, family, and reliability."
Interpret that statement however you wish, but there is no translation necessary when Rihanna tweeted her response
to the incident: a photo of Heidenreich with the line "No caption
necessary." And hey, if she's really unhappy, she probably has the
rewards of her other sponsorships to fall back on: tons of Armani to
wear and gallons of Vita Coco to drink, not to mention, uh, the money.
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