Black Hair Media Forum Homepage
BHM BHM BHM
Forum Home Forum Home > Lets Talk > Talk, Talk, and More Talk
  New Posts New Posts RSS Feed - Ride Along grossed $48.1m opening week
  FAQ FAQ  Forum Search   Register Register  Login Login
Angkor Cambodian Hair
 

Ride Along grossed $48.1m opening week

 
 Post Reply Post Reply Page  123>
It Always Begin With Beautiful Hair

Bootiful Cream



Author
Alias_Avi View Drop Down
Elite Member
Elite Member
Avatar

Joined: Oct 10 2010
Status: Offline
Points: 277002
Post Options Post Options   Thanks (0) Thanks(0)   Quote Alias_Avi Quote  Post ReplyReply Direct Link To This Post Topic: Ride Along grossed $48.1m opening week
    Posted: Jan 23 2014 at 2:19pm
No one posted this yet?

“Ride Along”: Does Hollywood Need To Redefine The “Mainstream” Movie?

Comments:  | Leave A Comment
Ride-Along-movie

Kevin Hart continued his streak of box office magic as his new buddy cop comedy “Ride Along”  (with Ice Cube and Tika Sumpter) was the #1 movie in the country, banking $48.1 million this past weekend.  ”Ride Along” had a predicted $34 million opening, but box office pundits are realizing that Hart isn’t just a flash in the pan talent.  ”Hart is rapidly becoming an A-List star” Phil Contrino, chief analyst for BoxOffice.com told Bloomberg News.

RELATED:  Kevin Hart Shares His Rules For A “Relationship Break” [EXCLUSIVE]

Meanwhile Paramount’s “Jack Ryan: Shadow Recruit” came in fourth, with a disappointing opening gross of only $18 million.  In an article titled “Jack Ryan Franchise Potential Killed By Young Audiences?, author Gabe Toro makes the conclusion that “Shadow Recruit” just didn’t appeal to younger moviegoers:

“63% of the audience for the film was over 35, a large faction of older filmgoers that usually don’t venture out on opening weekend. Moreover, more than a third of those that took in Shadow Recruit this weekend were over fifty. As far as those fickle teens, only 15% of the crowd was made up of audience members under the age of 25….”

WATCH: The Moment Kevin Hart And Barack Obama Became Best Friends [VIDEO]

Scott Mendelson, a film writer and critic for Forbes broke down the audience demographics lending to “Ride Along” box office success:  The film played 57% female, 54% over 25, 50% African-American, 30% Hispanic, and 12% Caucasian.

What is interesting is that even though “Ride Along” clearly appealed to several demographics, it is still boxed in as just an urban or  ”Black” movie, while “Jack Ryan: Shadow Recruit” much narrower fan base can still enjoy the benefits of being a “mainstream” (read: White) movie.  With the exception of Will Smith and Denzel Washington projects, it is rare to find a movie with a lead or cast of color labeled as “mainstream.”  You didn’t forget  USA Today’s ridiculous labeling of “Best Man Holiday” as a “race-themed” movie, did you?

Mendelson also pointed out Hollywood’s lack of interest in grooming the next generation of black actors and actresses when he tweeted: “Weekend B.O. (RIDE ALONG/JACK RYAN) explains why so few new movie stars. Spent 10yrs looking for next Tom Cruise instead of next Will Smith.

WATCH: Kevin Hart Expects A “Grudge Match” At Next NBA All Star Game [VIDEO EXCLUSIVE]

As evidenced by the success of the “Fast And Furious” franchise, moviegoers are hungry for a more realistic depiction of the world they live in and yes, they do want to see themselves reflected on the big screen.  Let’s hope Hollywood gets the message and realize that the American landscape is changing,  and they should keep pace.

ReBecca Theodore-Vachon is a Film/TV columnist for The Urban Daily and contributor to RogerEbert.com – you can find her on Twitter: @FilmFatale_NYC




Back to Top
Sponsored Links


Back to Top
Alias_Avi View Drop Down
Elite Member
Elite Member
Avatar

Joined: Oct 10 2010
Status: Offline
Points: 277002
Post Options Post Options   Thanks (0) Thanks(0)   Quote Alias_Avi Quote  Post ReplyReply Direct Link To This Post Posted: Jan 23 2014 at 2:33pm
I saw it yesterday...

Almost walked out in the beginning because it was so try-hard/unfunny to me. Then it warmed up towards the middle and finally by the end of the film, I wasn't mad that I had stayed
Back to Top
linmars View Drop Down
Senior Member
Senior Member
Avatar

Joined: May 14 2010
Status: Offline
Points: 3226
Post Options Post Options   Thanks (2) Thanks(2)   Quote linmars Quote  Post ReplyReply Direct Link To This Post Posted: Jan 23 2014 at 2:39pm
glad for their success but it was not funny at all imo
Back to Top
Missvw View Drop Down
Elite Member
Elite Member
Avatar

Joined: Apr 27 2005
Location: Across the Pond
Status: Offline
Points: 38303
Post Options Post Options   Thanks (0) Thanks(0)   Quote Missvw Quote  Post ReplyReply Direct Link To This Post Posted: Jan 23 2014 at 2:43pm
Originally posted by linmars linmars wrote:

glad for their success but it was not funny at all imo
yeah, watching the trailer it doesn't look funny to me
Back to Top
Princess Grace View Drop Down
Elite Member
Elite Member
Avatar

Joined: Feb 10 2011
Location: On My Throne
Status: Offline
Points: 85486
Post Options Post Options   Thanks (0) Thanks(0)   Quote Princess Grace Quote  Post ReplyReply Direct Link To This Post Posted: Jan 23 2014 at 2:46pm
It looked like the long movie version of Ice Cubes role from that tv show "Are We There Yet", good for them though but Im 99% sure I wont be seeing it.
Back to Top
NARSAddict View Drop Down
Elite Member
Elite Member
Avatar

Joined: Nov 20 2009
Status: Offline
Points: 31647
Post Options Post Options   Thanks (3) Thanks(3)   Quote NARSAddict Quote  Post ReplyReply Direct Link To This Post Posted: Jan 23 2014 at 2:48pm
Good for them.
Back to Top
yurika975 View Drop Down
Elite Member
Elite Member
Avatar

Joined: Mar 08 2006
Location: United States
Status: Offline
Points: 27038
Post Options Post Options   Thanks (3) Thanks(3)   Quote yurika975 Quote  Post ReplyReply Direct Link To This Post Posted: Jan 23 2014 at 2:49pm
I say support it. There are plenty of dry white actors getting role after role after movie. 
Back to Top
ms_wonderland View Drop Down
Elite Member
Elite Member
Avatar

Joined: Apr 05 2009
Location: TTT
Status: Offline
Points: 310114
Post Options Post Options   Thanks (3) Thanks(3)   Quote ms_wonderland Quote  Post ReplyReply Direct Link To This Post Posted: Jan 23 2014 at 2:52pm
I won't be seeing it but I don't go sit in theaters often at all anymore. It seems predictable...like he will end up proving himself to ice cube by saving his life, then they get married happily ever after. I could be wrong...I'll watch it for sure when it hits DVD.
Back to Top
BrownQtee View Drop Down
Elite Member
Elite Member
Avatar

Joined: Aug 28 2008
Location: US - Washington
Status: Offline
Points: 60983
Post Options Post Options   Thanks (3) Thanks(3)   Quote BrownQtee Quote  Post ReplyReply Direct Link To This Post Posted: Jan 23 2014 at 2:56pm
Fukk that coon.
Back to Top
liesnalibis View Drop Down
VIP Member
VIP Member
Avatar

Joined: Nov 27 2012
Status: Offline
Points: 76097
Post Options Post Options   Thanks (1) Thanks(1)   Quote liesnalibis Quote  Post ReplyReply Direct Link To This Post Posted: Jan 23 2014 at 2:58pm
Aww they have a black leading lady! #rare
Back to Top
Get Longer Healthier Faster Growing Hair
Get Healthier Stronger Longer Hair
Glam Twinz
Weave Connection
Little Black Scarf
Human Hair Wigs
Wefting Training
Brazilian Hair
Brazilian Hair
Wig and Hair Extension on Amazon
 Post Reply Post Reply Page  123>
  Share Topic   

Forum Jump Forum Permissions View Drop Down