i found out last year it was jif but my mind still says gif.
but lol at dude being annoyed
The creators of the format pronounced GIF with a soft "G" /ˈdʒɪf/ as in "gin". An alternative pronunciation with a hard "G" /ˈɡɪf/ as in "graphics", reflecting the expanded acronym, is in widespread usage. Both pronunciations are acknowledged by the Oxford English Dictionary and the American Heritage Dictionary.
According to Steve Wilhite, the creator of the GIF format, the intended pronunciation deliberately echoes the American peanut butter brand, Jif, and CompuServe employees would often say "Choosy developers choose GIF", spoofing this brand's television commercials. As of 2013, Wilhite remains annoyed that there is debate over the pronunciation.