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New Ad Campaign for a Clean Cooch

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Printed Date: Jun 21 2018 at 9:47am

Topic: New Ad Campaign for a Clean Cooch
Posted By: blaquefoxx
Subject: New Ad Campaign for a Clean Cooch
Date Posted: Feb 08 2013 at 4:48pm

Playtex 'Fresh + Sexy Wipes' Suggest You Should Be Insecure About Your Vagina

The Huffington Post  |  By" rel="nofollow - Melissa Jeltsen Posted:   |  Updated: 02/06/2013 1:59 pm EST" rel="nofollow"> Share on Google+
Playtex Wipes" rel="nofollow">

Are you having trouble getting laid? Maybe you're just not "fresh" enough down there. Dead

That's the message coming from "Fresh + Sexy wipes," a new product from Playtex designed for use before and after sexual activity. The special wipes, which come in a tub for bedside use or in individually wrapped "on the go" packets, don't appear to differ much from regular old baby wipes, aside from the "sexy" branding.

According to a marketing director" rel="nofollow">quoted in the press release , the wipes were designed to "address an important consumer need." Uh huh. So important that human beings have managed to get it on without this essential product in their daily lives!

But with taglines like "Clean Beavers Get More Wood," Playtex' ads don't mince words about why you need their wipes:

You have to be clean to get laid, and your normal shower routine just won't cut it.

While the ads target both sexes, women have long been inundated with advertising about keeping their vagina from smelling "bad."" rel="nofollow - Ads for douches , which most obstetricians and gynecologists discourage women from using, often suggest that a woman's vagina is not clean enough in its natural state. One particularly egregious ad from Summer's Eve recommends women douche" rel="nofollow - before asking for a raise at work .

The truth, which physicians and most women and we're guessing Playtex knows already, is that the vagina is a self-cleaning organ. Special wipes and rinses may be a personal preference, but they are not necessary to be "clean." And they are certainly not necessary to get laid.

Here are four of Playtex' ads for the new wipes below. Let us know what you think in the comments.





Posted By: miana79
Date Posted: Feb 08 2013 at 4:56pm
I dont see video

Posted By: ms_wonderland
Date Posted: Feb 08 2013 at 4:56pm
One particularly egregious ad from Summer's Eve recommends women douche" rel="nofollow - before asking for a raise at work . < ConfusedConfused  setting the women's rights movement back 72 yrs?  who thought that was a good idea. lol

as far as this....uh, i guess it would come in handy after 5 hours in the club and going home with a one night stand.  this should probably be geared towards street walkers.

Posted By: bindy
Date Posted: Feb 08 2013 at 4:58pm
That beaver does not look so clean...

Posted By: beebeexx
Date Posted: Feb 08 2013 at 5:08pm
I love my natural smell.
I only find the need for extra when I have a bush.

I think this is mostly damaging to teens and preteens

Posted By: carolina cutie
Date Posted: Feb 08 2013 at 5:18pm
I think the commercials will work great with adult women who don't know any better which is a damn shame.

Shoot, we have threads on BHM every few months about what vaginas do.LOL

<--Classy & Educated O.

"You're telling us your beefing with your bf's mother over $1 ice cream like it was blood diamonds." RickyR

Posted By: Ladybird0724
Date Posted: Feb 08 2013 at 5:21pm
what is frustrating is that the ad campaign isn't even doing this to promote women's health, but relating it back to men...apparently we should keep it clean for men and their pleasure Ermm

It is said it takes seven years
to grow completely new skin cells.
To think, this year I will grow
into a body you never will
have touched.
— Brett Elizabeth Jenkins

Posted By: Naturalchick30
Date Posted: Feb 08 2013 at 5:25pm
Oh wowDead


Posted By: Midwest_Da_Gawd
Date Posted: Feb 08 2013 at 5:27pm
My mama told me to never trust a woman with a flowery smelling pu$$y.

Because that means that she trying to cover up something sinister. Geek

I'm fed up! *flips table*

Posted By: *Belle*Femme*
Date Posted: Feb 08 2013 at 6:31pm
MM yous a damn lie. Your mother did not tell you that.
And this made me chuckle.

My mind explodes

Posted By: modelbusiness82
Date Posted: Feb 08 2013 at 7:01pm
Well the pecker & knob ones are geared towards men. But I still find the ads just gross in general. I'm imagining having to look at an ad like that for 45 minutes on a subway ride into the city. >_<

Sorry but Playtex will never be Axe, Old Spice, Trojan or KY. So this "racy" ad campaign is ridiculous and way too raw for them to attempt.

digital entertainment marketer -
BASM Blog:

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