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People Will Stand in Line For Anything

 
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tatee View Drop Down
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    Posted: Mar 23 2014 at 12:56pm

Are Dominique Ansel's Chocolate Chip Cookie Milk Shots Worth the Wait?

By Billy Lyons Thu., Mar. 20 2014 at 9:00 AM

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All photos by Billy Lyons
Ansel's latest creation, the chocolate chip cookie milk shot

Dominique Ansel's cronut was so successful, he could have built a fleet of shops dedicated to just that sweet and ridden the mania he created straight into retirement. Instead, he continues to work to change the public perception of pastry, and last week, he debuted a new line-inspiring, madcap creation: the chocolate chip cookie milk shot.

This "after school" special is available at his tiny Soho bakery beginning at 3 p.m. each day, and the brilliance of the sweet lies not only in taste, but in the awkwardness of watching people trying to eat the cookie with dignity and grace.

This is not an average -- or even above average -- cookie. Ansel uses rich Valrhona chocolate as an inner shell; the outer layer is a mix of crunchy brown sugar and more chocolate. It's buttery, rich, and well-textured: soft enough to break apart with a little pressure from your thumb and index finger, yet sturdy enough to grasp gently in your hand while taking a selfie. The milk, poured from a teapot that's chilling on ice, is imbued with a touch of vanilla and sugar. If you eat two, you're going to reach your limit. Thankfully, Ansel offers a package of six in a to-go box, sold with a container of milk and helpful instructions from the staff on how to chill and serve this treat at home.

It would be useful if that staff also gave some instruction on how to consume this cookie. If you suck down the milk in one fell swoop as it if were a shot of tequila, you risk leaving your throat in need of hydration once you polish off the cookie about two seconds later. If you could employ the sip and nibble approach, your cup might become soggy toward the bottom. Most effective is to take generous bites and follow with a quick dash of milk. You may still have to deal with a few crumbling shards of dessert, but that's what napkins are for. Extra points, though, if you shotgun from the bottom or try to stuff the whole thing in your mouth at once. Let us know how that works out.

And for those of you wondering whether you should go join the line, know this: I spent more than an hour waiting for the cookie the day it debuted only to come up short (as with the cronut, Ansel's making a limited quantity each day). And so I waited again this week. It was worth the lost afternoon.


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The line on day one stretched around the corner

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Let's just say other pastries here don't get their own sign

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Milk sits in a teapot on ice, ready to be poured for giddy customers

milkshot2.JPG
Shots come in two per order, though you can get a box of six to go, container of milk included

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nekamarie83 View Drop Down
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Post Options Post Options   Thanks (4) Thanks(4)   Quote nekamarie83 Quote  Post ReplyReply Direct Link To This Post Posted: Mar 23 2014 at 12:59pm
Yes they will & no, it's not worth the wait.
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tatee View Drop Down
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Post Options Post Options   Thanks (4) Thanks(4)   Quote tatee Quote  Post ReplyReply Direct Link To This Post Posted: Mar 23 2014 at 1:00pm
Originally posted by nekamarie83 nekamarie83 wrote:

Yes they will & no, it's not worth the wait.


dude talking about a lost afternoon...over cookies and milk?LOL
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Post Options Post Options   Thanks (2) Thanks(2)   Quote K_Camille Quote  Post ReplyReply Direct Link To This Post Posted: Mar 23 2014 at 1:02pm
This just made me want dessert.  I wouldn't stand in line for that though.
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nekamarie83 View Drop Down
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Post Options Post Options   Thanks (5) Thanks(5)   Quote nekamarie83 Quote  Post ReplyReply Direct Link To This Post Posted: Mar 23 2014 at 1:03pm
I'm sayin. Shape and bake some cookie dough at home and pour milk in it.

Stop acting simple.

Similarly, there was a line of people in the mall yesterday outside lush for its opening.

Again-- not. that. serious.
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Post Options Post Options   Thanks (1) Thanks(1)   Quote coconess Quote  Post ReplyReply Direct Link To This Post Posted: Mar 23 2014 at 1:05pm
Ermm 
getting a lil thing of milk and a cookie is not cool enough…? 

ppl love hype. 
unless the cookie is really just out of this world good, cant be replicated..? 

if i drank milk id try it just cus it looks cute.. but definitely wouldnt stand in a line.. 
how much? i skimmed 
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tatee View Drop Down
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Post Options Post Options   Thanks (1) Thanks(1)   Quote tatee Quote  Post ReplyReply Direct Link To This Post Posted: Mar 23 2014 at 1:12pm
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Post Options Post Options   Thanks (2) Thanks(2)   Quote blaquefoxx Quote  Post ReplyReply Direct Link To This Post Posted: Mar 23 2014 at 1:12pm
I remember a story about a couple of brothers up here who had a hustle where they would get paid to stand in line for folks lol
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Post Options Post Options   Thanks (2) Thanks(2)   Quote Gkisses Quote  Post ReplyReply Direct Link To This Post Posted: Mar 23 2014 at 1:22pm
But u can make this at home with the use of a tomato paste can as a mold.
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Post Options Post Options   Thanks (1) Thanks(1)   Quote nekamarie83 Quote  Post ReplyReply Direct Link To This Post Posted: Mar 23 2014 at 1:27pm
^^^ [ak]guuuurrrrl[/ak]!!!
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