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Nigerian singer releases bleaching cream--Sold Out

 
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tatee View Drop Down
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dencia nigeria whitenicious skin lightener

Dencia

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you my medical records. I don’t mind doing that. I’m one of those people who speaks with facts and I speak out of experience. Again, Whitenicious clearly states, “Say goodbye to dark spots and hyperpigmentation.” If a Black person thinks their whole body is hyperpigmentation then so be it. I don’t know what to say.

EBONY: But you know? That’s what’s funny, Dencia. When I first looked at the ad and saw the words that was the same thing I said, but I was talking about you.  [I thought] ‘So you think your whole body is a spot?’

Dencia: No, I do not. Look, with Whitenicious honestly my intention is not to sell to the average dark-skinned person. I’m not saying that you should lighten your skin, it’s better. It’s not. I have nieces and nephews who are dark. And I mean dark. And they will not tell you anything but my auntie tells me that I am beautiful the way that I am and that I should never mess with my skin. Any dark person I know will tell you. And I remember this little girl from Africa sent me an email and she said she gets laughed at in school and gets bullied because she’s dark. She said she has all these dark spots and she wants me to help her with Whitenicious so she can have a better skin tone. I told her to send me her picture. So she sent it and I looked at her and she’s very beautiful. Gorgeous. Very beautiful. She does have some dark spots here and there but she’s really beautiful. I sent her back a message and I told her to send her phone number. She sent it, I called her, I spoke to her. In the beginning she was pissed off that I didn’t want her to get light but after talking to her she understood where I was coming from. I told her she was beautiful. And I talk to her here and there because I want to encourage her that you should not let people get to you. Don’t do something because people want you to do it.

EBONY: So you didn’t help her? You didn’t help her lighten her skin?

Dencia: No, and I will not do that to her because guess what? She’s a beautiful dark-skinned girl. She’s beautiful.

EBONY: But what about you? Now when I look at the before picture, and I know you said you were tan, but I’m looking at a woman who’s beautiful. Beautiful skin color, rich skin tone. And then the after picture I see a woman who’s very pale. I can’t see any color, or any undertones. When you look back and you look at those pictures, when you see Dencia before, what about her? Did you think she was pretty?

Dencia: I’ve always been a beautiful girl. It didn’t matter if I was Black, White, yellow, blue, green. I have always been a very beautiful girl. It didn’t matter. Do I look more beautiful than I was before? Did I look more beautiful before than I am now? No. My beauty is who I am inside and out. It’s what is in my heart, it’s what I do for people, [and] it’s what I read in the Bible that makes me a better person. Do you get what I’m saying? I read the Bible a lot and I don’t see any place in the Bible that says that “If you bleach yourself, if you change your skin color, it’s a sin.” I have never seen that so please, if you’ve seen it let me know so I can go read that part of the Bible.

EBONY: Okay so I’m looking at this one article online, and it has the same picture you were talking about on it. The before picture with you in the leopard underwear and the title says that skin bleaching is self-hatred and it suggests that you have a lack of self-love.

Dencia: (laughing) That’s funny. Do you know why I’m laughing? It’s funny because I come from a really large family but I have always been the center of attention in my family. I get everything I want. My family told me every time I was beautiful. They treated me like a princess. And in school I was always the popular girl everybody wanted to hang with, everybody wanted to be friends with. I was loved. Do I love myself? Hell yeah! I love myself a lot. I love myself, my family loves me, I’ve gotten nothing but love from people. Do I get hate from outside? Yes. Did I get insulted? Yes. Did I let that get to me? No. Was I ever bullied? No. You can’t even bully Dencia. You can’t. So it’s not about self-hate. Do the people who bleach their hair, the people who put perm on their hair, do they hate themselves? No. I don’t think they do. People who wear contacts, do they hate themselves? No. I don’t think they do. People who put fake nails, fake eyelashes, fake Brazilian hair and all those things, do they hate themselves? No they don’t.

EBONY: Why do you think they do it?

Dencia: Because they like it. They think it looks good. Does that mean that people who wear those things hate themselves? No. It’s just because they think it looks good. Thinking something looks good doesn’t mean you hate what you have. You see what I’m saying? That’s how I see it. And everybody who was questioning Dencia about her skin does all of the things I just listed. Does it mean they hate themselves? If they think I changed my skin because they think I hate myself then they hate themselves too because putting fake lashes, you’re changing yourself. Straightening your hair, wearing fake hair, it means the whole world hates themselves right?

EBONY: Good question. So why did you decide to lighten your skin?

Dencia: Why did I get a couple of shades lighter than I was? That’s a personal choice. That is what I wanted to be. And honestly, I just wanted to. I’m very daring. I like trying things. I’m not doing it because I wanna have boyfriends. And I’m not doing it because I want anybody to accept me. It’s because I just wanted to do it.

EBONY: Did you think it would make you more successful as an artist?

DENCIA: No, it wouldn’t and it didn’t. But you see what just happened in America with this whole Whitenicious thing? Last year I was telling my sister and her husband that I’m gonna take over the world in 2014. I’m gonna be talked about every where in this world. And that is what happened. But unfortunately it happened…well it’s not unfortunate, but it happened with Whitenicious. …

EBONY: So then you lightening your skin got you the attention that you wanted?

DENCIA: Actually, you know what? I’m not looking for attention, I’m not trying to be famous, I’m trying to be rich. Don’t get it twisted. I’m not trying to be broke and famous.

EBONY: But Whitenicious is making you rich.

DENCIA: Is Whitenicious making me rich? Whitenicious is putting money in my pocket but it’s not as much as the money that I have spent being a celebrity.  It hasn’t gotten to that point. Trust me I’ve made a lot of money off Whitenicous in 3 weeks. A lot of money. A lot of money that I didn’t even expect. And I’m using it to build an orphanage in Cameroon. I’ve always wanted to build an orphanage but the only way that I could really realize this project was by starting a business. And then Whitenicious fortunately happened.

EBONY: But why Whitenicious? Out of all the business that you could have engaged in, why Whitenicious?

DENCIA: Why Whitenicious? Because that’s a business that no celebrity is doing. A lot of celebrities have lightened their skin, we all know them. Them Beyoncés, them Rihannas, them Nicki Minajs.  But nobody has been honest. This is about honesty. This is about being yourself. You get what I’m saying? For me, Dencia to step out and do this thing knowing that I’ll get so much backlash that is because I’m honest with myself and I’m comfortable with who I am.

EBONY: So you don’t really care about the backlash?

DENCIA: No. No, I do not. I have more important things going on in my life. I have my health, I have my career, I have so many things. I have an orphanage I’m trying to build. Where do I have time to sit and think of these people? I don’t. Because I don’t really feel bad about everything you guys are saying, I don’t.  Because “she, me, her I don’t care” in my Tamar voice. You guys talk sh*t about everybody. You guys have said too much sh*t about Beyonce, Nicki Minaj, Rihanna, but guess what? They’re winning. They’re at the top of their game. Why don’t you just see that what you’re doing is not helping you


Read more at EBONY http://www.ebony.com/entertainment-culture/dencia-wants-to-set-the-record-straight-on-whitenicious-interview-453/3#ixzz2sHfUn9FV
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or them and just try to better yourself and be successful and bring out something. Instead of sitting there and bashing Whitenicious how about somebody bring out Blackenicious? Then we’ll know that you’re doing something instead of being ignorant. So keep talking. I don’t care because my sales are skyrocketing. They have all these stories talking so much s*it and it’s funny because people come and they’ll tweet, “Where can I buy Whitenicious? I just read about it on Bossip.” I take negative and turn it into positive.

EBONY: So Whitenicious is hugely successful. You sold out in how long?

DENCIA: We sold out in like 24 hours. We actually started Whitenicious with 5,000 products and we’re at 15,000 right now.

EBONY: So you started with 5,000 and that sold out in 24 hours? And then you went back to production?

DENCIA: Yes, and we’re at 15,000 and before this week ends we’ll be at 20,000. And we have back orders. I wanted to go for glamour, I wanted to go all out. You see how the container is all beautiful? That is the trick. Most people don’t even buy Whitenicous because of what is inside, it’s what is outside. It’s what it is.

EBONY: Okay, so [as of] right now today, you’ve sold 15,000?

DENCIA: Over 15,000. And we’re back ordered. But you know we’re working, my team is working hours on hours. Like we didn’t expect it. Whitenicious is bigger than Dencia right now. I have major companies sending me emails that they want to talk to me about Whitenicious. I have big department stores wanting to carry Whitenicious. It’s bigger than me right now. It is.

EBONY: What is the product line? Is it just a cream? Or is it a complete line of products.

DENCIA: For now, it’s just the cream but I’m thinking of making an oil and then a stretch mark oil. We’re still testing that. We’re making skin oil and I’m testing that, trying that to see how it works. Oil is very essential for your skin. Again it doesn’t matter how Black, White or blue you are, oils are very, very essential.

EBONY: Now you know there have been all kinds of products for hyperpigmentation, there are things that have been around for years and I don’t know that they’ve been as successful as Whitenicious. What do you think is the key to Whitenicious success? How do you sell out of 5,000 products in a day if it’s just for hyperpigmentation?

DENCIA: You know what? It’s God. Honestly, I don’t know. Like I can’t even explain. I think its God. Everything I touch turns into gold. And it’s not just today. I have run businesses before. My first I was like 15. I had a hair salon and a clothing store. And it was really successful. I just think some people are born to be what they are. It was really successful. And if you believe in yourself and you believe in something and you pray to God to make it successful it’s gonna happen. It’s no way it won’t happen. I have other things I could do. I have other things I am doing. Like everything you see me wearing, I make them. I have made stuff for a lot of celebrities in America. I have made stuff for Nicki Minaj, I have made stuff for Christina Milian, I have made stuff for Lil’ Mama, I’ve made stuff for Rihanna. I’ve made stuff for many celebrities. I do design well. I do hair very well. You see all the hair I have on? The wigs or whatever? I make those wigs. I sew, I make shoes, I do all those things. Now, why didn’t I get in with these things to the market? Because it’s saturated. Everybody and their mama and their grandmama and grand uncles have clothing lines. Everybody is selling hair. Everybody is doing these things. I don’t follow the pack, I lead the pack. But my clothing line is still gonna come out, my shoe line is still gonna come out. I just do it exclusively for celebrities.  I have a really big project I’m working on in America. When that project comes out, I’m gonna be able to market the other things that I have but for right now Whitenicious is a better market. Whitenicious markets itself. I don’t need to do nothing.

EBONY: But you are the marketing. People look at you and assume that Whitenicious is able to do that.

DENCIA: It’s not really that. It’s just that people need the product. They see how it works. We put pictures of before and after, it’s not about me. And people are amazed at it. And again, all these people have these dark spots. Like people send me pictures and I feel so bad. Like these girls will send me pictures of the dark spots on their faces and I’m like wow. They don’t send me pictures like “Look at me, I wanna bleach my whole skin. No. You’d be surprised. They don’t. In 10,000 emails it’s just like 10 people saying that “Oh I’m dark, I wanna whiten my skin like Dencia” or whatever. And when they do that, we ask them to send pictures and when they send me pictures, this is what I tell them – “You’re beautiful just the way you are. Don’t try to be Dencia. Just try to be you.” Because I, Dencia I’m not trying to be anybody but me. What I do with my skin as an adult is what I want, it’s my choice. It’s not influenced by anybody. You get what I’m saying?

There’s no place on my website that says bleach your whole skin. No. And if people took time to read and comprehend they will understand better. We live in a world where people just see headlines. And that is what is killing us Black people. And that is what is killing us Black people. I tell you, my brother. We don’t read. We don’t take time to understand. We’re busy insulting people.  Why are you sitting talking sh*t about Whitenicious when you could be talking some good stuff and appreciating a girl who needs it somewhere? Why? There’s people who come on Twitter and talk about being bullied and talk about how they’re suffering from self issues. Why don’t you go and encourage them instead of sitting and bashing Whitenicious. Why not help somebody who needs it? You get what I’m saying? 

EBONY: I do, I hear you. So last words? What’s the last word from Dencia on Whitenicious?

DENCIA: I’m going to say that it’s important as human beings to take our time to read and understand things instead of just assuming and looking ignorant because that’s what a lot of people look like in my eyes. Yeah, you might be mad that I said that, but it’s the honest truth. Whitenicious is what it is. You guys don’t like people who are honest. Take people for who they are and accept people for being honest about who they are, what they do and all that. If I sat there and lied about everything about who I was they would honor me, they would adore me.

And for people out there looking at celebrities like their role models, you need to find a role model that you know, that you see, that you watch everyday, that you watch get better, that you watch grow, that you talk to. That is the best way to make somebody a role model. Don’t look at us on TV, don’t look at us on magazines and think we’re your role models. No, take out the positive things and use it. Don’t try to look at the negatives. And please don’t believe everything you read on the blogs. You can believe this what you’re reading on EBONY so long as they transcribe it the right way.

Yaba Blay is co-director of Africana Studies at Drexel University and the author of (1)ne Drop: Shifting the Lens on Race. Her research focuses on skin bleaching, colorism, and the politics of embodiment. For more about her work, visit yabablay.com.

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Post Options Post Options   Thanks (0) Thanks(0)   Quote Jewelsnyc Quote  Post ReplyReply Direct Link To This Post Posted: Feb 03 2014 at 12:21pm
but where the picture from when she was 14 though? Showing she was actually the color she is now?
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Post Options Post Options   Thanks (2) Thanks(2)   Quote tatee Quote  Post ReplyReply Direct Link To This Post Posted: Feb 03 2014 at 12:25pm
Originally posted by Jewelsnyc Jewelsnyc wrote:

but where the picture from when she was 14 though? Showing she was actually the color she is now?


leave her be, she always been light-skinned...dammitLOL
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Post Options Post Options   Thanks (5) Thanks(5)   Quote Alias_Avi Quote  Post ReplyReply Direct Link To This Post Posted: Feb 03 2014 at 12:25pm



Originally posted by tatee tatee wrote:

Dencia: He asked me if I was Puerto Rican by the way. I was like “No, I’m African.” Sleepy

EBONY: Is dark skin an obstacle?

Dencia: No. Dark skin is beautiful.  Actually, I will send you pictures of when I was 16. I’m not that lighter from when I was younger, I’m not. The picture they’re passing around where I’m wearing the animal print underwear, that picture was three years ago and that was a tan. If anybody looks at that picture and you look at the oil on my skin, you would know it’s a tan. And it’s funny because one of my friends who was at the photo shoot with me that actually oiled me up with the tan sent me a message yesterday. She was like “Why are people going crazy about this picture when you were tanned on this picture?” I was never that dark in real life and I can send EBONY pictures of me when I was like 15, 16. And guess what? I don’t even care because they’re bringing me business. Because when you take that picture and you put a picture of Dencia darker, this is what you’re telling people – the product really works. And guess what? People really want to buy it.  It’s what it is. I don’t really care.

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Post Options Post Options   Thanks (8) Thanks(8)   Quote tatee Quote  Post ReplyReply Direct Link To This Post Posted: Feb 03 2014 at 12:28pm
Quote “You have really nice skin.” He asked me if I was Puerto Rican by the way. I was like “No, I’m African.”


oldest game in the bookLOL  i bet that made her life.
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Post Options Post Options   Thanks (2) Thanks(2)   Quote Alias_Avi Quote  Post ReplyReply Direct Link To This Post Posted: Feb 03 2014 at 12:32pm
It is very possible that she was tan in that picture but her skin tone now does not look the least bit natural. I doubt she was ever as light as she is now, who she playin'
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Post Options Post Options   Thanks (3) Thanks(3)   Quote Jewelsnyc Quote  Post ReplyReply Direct Link To This Post Posted: Feb 03 2014 at 12:45pm
Originally posted by Alias_Avi Alias_Avi wrote:

It is very possible that she was tan in that picture but her skin tone now does not look the least bit natural. I doubt she was ever as light as she is now, who she playin'
exactlly she got that casket color light-skin my foot.
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Post Options Post Options   Thanks (3) Thanks(3)   Quote keepgrowing Quote  Post ReplyReply Direct Link To This Post Posted: Feb 03 2014 at 12:49pm
Wish she would just be honest and just call it what it is. Bleaching/skin lightening. Whitenicious is not for dark spots. Stop it. Tired of hearing dark spots this and dark spots that.
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Post Options Post Options   Thanks (1) Thanks(1)   Quote Meme0887 Quote  Post ReplyReply Direct Link To This Post Posted: Feb 03 2014 at 2:08pm
Lol that's like that Stahr Milan guy saying he only bleached his face to match his body Wacko
 
They lie so much they start to believe it..


Edited by Meme0887 - Feb 03 2014 at 2:09pm
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