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Nicki Minaj Partners With Kmart To Launch Clothing

 
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niecy View Drop Down
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    Posted: Jan 09 2013 at 2:01pm

Nicki Minaj will launch a multi-department lifestyle brand, as well as an apparel and accessories collection exclusively at Kmart and ShopYourWay.com.

 “I am so excited to work with this iconic, mass retailer and to bring affordable fashion to my beautiful barbz all across the U.S.,” says Nicki.

Nicki isn’t the only one launching a deal with KMart, Adam Levine also has his own collection hitting the retailer, both due out by the end of 2013.

Under the terms of the agreement, both Adam Levine and Nicki Minaj will promote ShopYourWay.com, a membership based shopping site,  to their millions of combined fans and followers on social media networks.

“We are thrilled to align Kmart and Shop Your Way with two of America’s superstars,” said Imran Kooma, executive vice president and president of Marketing & Online at Sears Holdings. “We welcome Adam and Nicki into our world and look forward to capturing their energy and creativity on ShopYourWay.com and translating it into unique apparel, accessories and other merchandise.”

via Rap Radar

Are there even still very many Kmarts that still exist? Do people even still SHOP at Kmart?

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babyk94 View Drop Down
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Post Options Post Options   Thanks (3) Thanks(3)   Quote babyk94 Quote  Post ReplyReply Direct Link To This Post Posted: Jan 09 2013 at 2:02pm
Why Kmart though?
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Flowing-Ice Quote  Post ReplyReply Direct Link To This Post Posted: Jan 09 2013 at 2:02pm
i'm assuming they're trying to redirect the hoodrats from walmart. 
i guess. 
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Post Options Post Options   Thanks (2) Thanks(2)   Quote ms_wonderland Quote  Post ReplyReply Direct Link To This Post Posted: Jan 09 2013 at 2:04pm
i recently read that 100 more k marts are closing...there's hardly any k marts left.  why not just put the clothing line in Sears where you already have a group of customers shopping for (overpriced)Kardashian clothing?

Edited by ms_wonderland - Jan 09 2013 at 2:06pm
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Marmonette Quote  Post ReplyReply Direct Link To This Post Posted: Jan 09 2013 at 2:05pm
I dont know of any kmart in the whole state of Texas.
 
 
They use to be everywhere...
 
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niecy View Drop Down
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Post Options Post Options   Thanks (1) Thanks(1)   Quote niecy Quote  Post ReplyReply Direct Link To This Post Posted: Jan 09 2013 at 2:06pm
Originally posted by ms_wonderland ms_wonderland wrote:

i read recently that 100 more k marts are closing...there's hardly any k marts left.  why not just put the clothing line in Sears where you already have a group of customers shopping for Kardashian clothing?

Nicki's product worth is too cheap to be Sears worthy IMO. Hoodrats dont shop at Sears
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Post Options Post Options   Thanks (1) Thanks(1)   Quote BBpants Quote  Post ReplyReply Direct Link To This Post Posted: Jan 09 2013 at 2:07pm
Why not Macys? They want her perfume, but not her clothes? lol
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Post Options Post Options   Thanks (0) Thanks(0)   Quote SoutherNtellect Quote  Post ReplyReply Direct Link To This Post Posted: Jan 09 2013 at 2:10pm
lmao
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Post Options Post Options   Thanks (6) Thanks(6)   Quote nitabug Quote  Post ReplyReply Direct Link To This Post Posted: Jan 09 2013 at 2:20pm
In the interview, nicki said we'd never guess who she is partnering with. She was right.
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niecy View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote niecy Quote  Post ReplyReply Direct Link To This Post Posted: Jan 09 2013 at 2:34pm
Originally posted by nitabug nitabug wrote:

In the interview, nicki said we'd never guess who she is partnering with. She was right.

LOL
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