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Nia Long - New face of White Diamonds

 
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JamCaygirl View Drop Down
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    Posted: Jul 16 2014 at 7:57am

Nia Long, 43, makes history as the first woman to front White Diamonds perfume other than Elizabeth Taylor

By Misty White Sidell

Published: 15:33 GMT, 15 July 2014 | Updated: 15:36 GMT, 15 July 2014

Actress Nia Long is the new face of Elizabeth Taylor’s White Diamonds Lustre perfume – making her the first person to front the fragrance other than the classic Hollywood actress herself.

The mother-of-two, famous for her TV roles in The Fresh Prince of Bel Air and Third Watch, said of the fragrance in a press release: ‘Elizabeth Taylor said White Diamonds was her “Diamonds In A Bottle,” and that's what Lustre really is to me – Lustre just adds that extra sparkle. I personally love the juicy pear and raspberry notes in Lustre – it gives it a fresh, fruity feminine touch.’

Jezebel speculates that Ms Long, 43, will appear in both TV and print advertisements for the perfume.

Making history: Nia Long has been named as the face of White Diamonds Lustre - making her the first person other than Elizabeth Taylor to ever front the fragrance (pictured, Ms Long poses with a bottle of the perfume in promotional images announcing her appointment)
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Making history: Nia Long has been named as the face of White Diamonds Lustre - making her the first person other than Elizabeth Taylor to ever front the fragrance (pictured, Ms Long poses with a bottle of the perfume in promotional images announcing her appointment)

Until this point Taylor - who died in 2011 at the age of 79 - has posthumously appeared in ads for the fragrance, as marketers have continued to air TV spots that were filmed years before her death.

 

The ads would run at a particularly high frequency during the holiday months when fragrance sales hit their yearly peak.

White Diamonds, launched in 1991, was once named ‘the most popular celebrity fragrance in the world,’ by The Hollywood Reporter.

Still around: While Taylor died in 2011, she has posthumously appeared in ads for the fragrance - which has grossed $1billion in sales in the last 23 years
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Still around: While Taylor died in 2011, she has posthumously appeared in ads for the fragrance - which has grossed $1billion in sales in the last 23 years

Recent sales statistics show that it has grossed $1billion in sales in the last 23 years – a number that has yet to be matched by other products in the ever-expanding celebrity fragrance category.

Produced by Elizabeth Arden, White Diamonds has gone on to launch variations including Lustre, which was developed to include lighter, fruitier notes.


Read more: http://www.dailymail.co.uk/femail/article-2693154/The-sweet-smell-success-Nia-Long-43-makes-history-woman-White-Diamonds-perfume-Elizabeth-Taylor.html#ixzz37dTwiI8K
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callmeDEva View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote callmeDEva Quote  Post ReplyReply Direct Link To This Post Posted: Jul 16 2014 at 8:23am
43?! Nia long is baddddddd. You go girl.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote NJHairLuv Quote  Post ReplyReply Direct Link To This Post Posted: Jul 16 2014 at 8:43am
Good for her.


Edited by NJHairLuv - Jul 16 2014 at 8:45am
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Post Options Post Options   Thanks (0) Thanks(0)   Quote NuAttitude Quote  Post ReplyReply Direct Link To This Post Posted: Jul 16 2014 at 8:44am
Go Nia!!! Represent!!Thumbs Up
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Lady ICE View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Lady ICE Quote  Post ReplyReply Direct Link To This Post Posted: Jul 16 2014 at 8:45am
good for her.
man i used to love that perfume.
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Post Options Post Options   Thanks (1) Thanks(1)   Quote zolloh Quote  Post ReplyReply Direct Link To This Post Posted: Jul 16 2014 at 8:53am
Dang Nia repping the go to old lady perfume? Even my mother stopped wearing it after like 20yrs

OTOH its the highest selling perfume worldwide so congrats on nabbing that endorsement deal
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Post Options Post Options   Thanks (0) Thanks(0)   Quote yaya24 Quote  Post ReplyReply Direct Link To This Post Posted: Jul 16 2014 at 8:54am
I've never liked white diamonds.
 
But I love me some Nia!! Congrats!!!!!
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Post Options Post Options   Thanks (0) Thanks(0)   Quote rell85 Quote  Post ReplyReply Direct Link To This Post Posted: Jul 16 2014 at 9:46am
She looks good...congrats to her.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote BBpants Quote  Post ReplyReply Direct Link To This Post Posted: Jul 16 2014 at 10:26am
Congrats Clap
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Post Options Post Options   Thanks (1) Thanks(1)   Quote thewonderfulwa Quote  Post ReplyReply Direct Link To This Post Posted: Jul 16 2014 at 10:34am
Good for Nia but that's old lady perfume
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