Nia Long, 43, makes history as the first woman to front White Diamonds perfume other than Elizabeth Taylor
Misty White Sidell
15:33 GMT, 15 July 2014
15:36 GMT, 15 July 2014
Nia Long is the new face of Elizabeth Taylor’s White Diamonds Lustre
perfume – making her the first person to front the fragrance other than
the classic Hollywood actress herself.
mother-of-two, famous for her TV roles in The Fresh Prince of Bel Air
and Third Watch, said of the fragrance in a press release: ‘Elizabeth
Taylor said White Diamonds was her “Diamonds In A Bottle,” and that's
what Lustre really is to me – Lustre just adds that extra sparkle. I
personally love the juicy pear and raspberry notes in Lustre – it gives
it a fresh, fruity feminine touch.’
Jezebel speculates that Ms Long, 43, will appear in both TV and print advertisements for the perfume.
Making history: Nia Long has been named as the
face of White Diamonds Lustre - making her the first person other than
Elizabeth Taylor to ever front the fragrance (pictured, Ms Long poses
with a bottle of the perfume in promotional images announcing her
this point Taylor - who died in 2011 at the age of 79 - has
posthumously appeared in ads for the fragrance, as marketers have
continued to air TV spots that were filmed years before her death.
The ads would run at a particularly high frequency during the holiday months when fragrance sales hit their yearly peak.
White Diamonds, launched in 1991, was once named ‘the most popular celebrity fragrance in the world,’ by The Hollywood Reporter.
Still around: While Taylor died in 2011, she has
posthumously appeared in ads for the fragrance - which has grossed
$1billion in sales in the last 23 years
sales statistics show that it has grossed $1billion in sales in the
last 23 years – a number that has yet to be matched by other products in
the ever-expanding celebrity fragrance category.
by Elizabeth Arden, White Diamonds has gone on to launch variations
including Lustre, which was developed to include lighter, fruitier
Read more: http://www.dailymail.co.uk/femail/article-2693154/The-sweet-smell-success-Nia-Long-43-makes-history-woman-White-Diamonds-perfume-Elizabeth-Taylor.html#ixzz37dTwiI8K
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