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NBA Hires First AA Female Chief Marketing Officer

 
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CherryBlossom View Drop Down
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    Posted: Jul 12 2014 at 4:49am
http://www.clutchmagonline.com/2014/07/nba-hires-first-african-american-female-chief-marketing-officer/

NBA Hires First African-American & Female Chief Marketing Officer

by Clutch — Jul 11, 2014

The NBA made a huge diversity hire recently. Pam El has been appointed the new Chief Marketing Officer of the National Basketball Association according to a statement released by the organization. Not only is El the first African-American to hold the position, she’s also the first woman.

El will be responsible ‘directing brand development, overall marketing and advertising for the NBA, WNBA and NBA Development League,” the NBA statement stated. She reports to NBA Deputy Commissioner Mark Tatum.

Tatum has previously worked with El at State Farm. “She will be a huge addition as we work to build our brand on a global scale,” he stated.

El’s resume includes positions at State Farm where she left as its VP of Marketing in 2013. Previous companies include the Martin Agency, US WEST, and Terabeam. El graduated with a bachelor’s degree in mass communications from Virginia Commonwealth.

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Post Options Post Options   Thanks (0) Thanks(0)   Quote SamoneLenior Quote  Post ReplyReply Direct Link To This Post Posted: Jul 12 2014 at 6:00am

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Post Options Post Options   Thanks (0) Thanks(0)   Quote cvzx Quote  Post ReplyReply Direct Link To This Post Posted: Jul 12 2014 at 1:12pm
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Post Options Post Options   Thanks (0) Thanks(0)   Quote carolina cutie Quote  Post ReplyReply Direct Link To This Post Posted: Jul 12 2014 at 1:20pm
Wait. BHM told me you can't do ish with a mass communications degree!



lol I keed. Congrats to her! I know she'll show them how great she is.ClapThumbs Up
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Post Options Post Options   Thanks (0) Thanks(0)   Quote bindy Quote  Post ReplyReply Direct Link To This Post Posted: Jul 12 2014 at 3:54pm
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