Congrats ladies, you are now the largest gaming demographic in the
United States! So much for video games being a thing for little kids. Adult females oust teen males as largest gaming demographic in US
Adult female gamers have unseated boys under the age of 18 as the
largest video game-playing demographic in the U.S., according to a recently published study from the Entertainment Software Association, a trade group focused the U.S. gaming industry.
men still account for the majority of the U.S. gaming population, the
number of women playing games on both consoles and mobile devices is up
to 48 percent, from 40 percent in 2010.
The spike in the number
female gamers is likely tied to widespread smartphone adoption. In
addition to traditional PCs and the Nintendo Wii game console, women
were more likely to game on their mobile devices, and were just as likely as men
to play on Apple’s iPhone and iPad platforms. In the past, female
gamers were thought to play games primarily as a means of connecting
with their loved ones.
“[Many] women who previously only gamed
with their families are now embracing gaming as an individual leisure
activity as well,” Nielsen analyst Nicole Pike explained to The Wall Street Journal.
boys are widely considered to be one of, if not the most, sought-after
demographic by game development studios, but the uptick of female gamers
could be a signal of changes to come. Mobile ad firm Flurry Analytics
found that on on the whole, women presented a much larger value proposition to game developers in terms of revenue and brand engagement.
games like “Kim Kardashian: Hollywood” and “Candy Crush Saga” make
headlines for the massive amounts of revenue that they manage to rake
in, but the kinds of games that women are playing were found to vary
widely, including endless runner games such as “Temple Run,” brain
teasers such as “QuizUp” and traditional card games.
own ad platform that is deployed across a wide variety of games of
mobile games, Flurry found that on average, women spent 31 percent more
money on in-app purchases and 35 percent more time within mobile games
as compared to their male counterparts. Moreover, women committed
themselves to a particular game and stuck with it. Globally, women came
back to the games that they had chosen to play 42 percent more often
over a seven-day period.
Edited by Random Thoughts - Aug 26 2014 at 3:47pm