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More women now play video games than teen boys

 
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ThoughtCouture View Drop Down
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    Posted: Aug 26 2014 at 3:46pm
oh ok.  don't know any women who play video games tho.
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Post Options Post Options   Thanks (1) Thanks(1)   Quote Random Thoughts Quote  Post ReplyReply Direct Link To This Post Posted: Aug 26 2014 at 3:47pm
Congrats ladies, you are now the largest gaming demographic in the United States! So much for video games being a thing for little kids.

Adult females oust teen males as largest gaming demographic in US

Adult female gamers have unseated boys under the age of 18 as the largest video game-playing demographic in the U.S. according to a recently published study from the Entertainment Software Association, a trade group focused the U.S. gaming industry.

Adult female gamers have unseated boys under the age of 18 as the largest video game-playing demographic in the U.S., according to a recently published study from the Entertainment Software Association, a trade group focused the U.S. gaming industry.

While men still account for the majority of the U.S. gaming population, the number of women playing games on both consoles and mobile devices is up to 48 percent, from 40 percent in 2010.

The spike in the number female gamers is likely tied to widespread smartphone adoption. In addition to traditional PCs and the Nintendo Wii game console, women were more likely to game on their mobile devices, and were just as likely as men to play on Apple’s iPhone and iPad platforms. In the past, female gamers were thought to play games primarily as a means of connecting with their loved ones.

“[Many] women who previously only gamed with their families are now embracing gaming as an individual leisure activity as well,” Nielsen analyst Nicole Pike explained to The Wall Street Journal.

Adolescent boys are widely considered to be one of, if not the most, sought-after demographic by game development studios, but the uptick of female gamers could be a signal of changes to come. Mobile ad firm Flurry Analytics found that on on the whole, women presented a much larger value proposition to game developers in terms of revenue and brand engagement.

Simulation games like “Kim Kardashian: Hollywood” and “Candy Crush Saga” make headlines for the massive amounts of revenue that they manage to rake in, but the kinds of games that women are playing were found to vary widely, including endless runner games such as “Temple Run,” brain teasers such as “QuizUp” and traditional card games.

Surveying its own ad platform that is deployed across a wide variety of games of mobile games, Flurry found that on average, women spent 31 percent more money on in-app purchases and 35 percent more time within mobile games as compared to their male counterparts. Moreover, women committed themselves to a particular game and stuck with it. Globally, women came back to the games that they had chosen to play 42 percent more often over a seven-day period.




Edited by Random Thoughts - Aug 26 2014 at 3:47pm
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Post Options Post Options   Thanks (1) Thanks(1)   Quote afrokock Quote  Post ReplyReply Direct Link To This Post Posted: Aug 26 2014 at 3:48pm
and why did they choose such a softy console for the pic?

the women gamers i know are into hardcore stuff first p shooter games and the adventure stuff
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Post Options Post Options   Thanks (0) Thanks(0)   Quote PurplePhase Quote  Post ReplyReply Direct Link To This Post Posted: Aug 26 2014 at 3:50pm
is solitaire and sudoku considered 'gaming'
if so, yes!


Edited by PurplePhase - Aug 26 2014 at 3:51pm
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Random Thoughts Quote  Post ReplyReply Direct Link To This Post Posted: Aug 26 2014 at 3:54pm
Originally posted by PurplePhase PurplePhase wrote:

is solitaire and sudoku considered 'gaming'
if so, yes!


If you're playing a video game then you're gaming.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote hauteshellbi Quote  Post ReplyReply Direct Link To This Post Posted: Aug 26 2014 at 3:57pm
I dance on my kinect ( dance central 1-3, Zumba, hip hop dance experience)

Workout on my kinect ( biggest loser )

And that's it I don't play the regular games with the controller thing

My sister can be on sims allllllll gat damn day though
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Gkisses Quote  Post ReplyReply Direct Link To This Post Posted: Aug 26 2014 at 4:02pm
Im getting some games just for winter.
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Post Options Post Options   Thanks (1) Thanks(1)   Quote JoliePoufiasse Quote  Post ReplyReply Direct Link To This Post Posted: Aug 26 2014 at 4:03pm
I'm such a technophobe. I haven't played a video game since PacMan.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Lady ICE Quote  Post ReplyReply Direct Link To This Post Posted: Aug 26 2014 at 4:22pm
Originally posted by afrokock afrokock wrote:

and why did they choose such a softy console for the pic?

the women gamers i know are into hardcore stuff first p shooter games and the adventure stuff
yes and fighters.

im trying smash bros for the first time..this year
and hyrule warriors cant wait.Approve


Edited by Lady ICE - Aug 26 2014 at 4:23pm
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Post Options Post Options   Thanks (0) Thanks(0)   Quote femmefatale85 Quote  Post ReplyReply Direct Link To This Post Posted: Aug 26 2014 at 4:29pm
i honestly wish i didnt stop playing video games...some things look so fun and i just dont have the same coordination i had at 11 lol

i used to love killing things...sigh


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