Would you let your man wear a silky bra? Japanese firm bring out frilly floral lingerie for MEN
- Japan label Wish Room Men's sell their products on major site Rakuten
- Men's bras and knickers are among the firm's most popular items
- Their new range features various styles and colours for around £11.50 - £18
By DENI KIRKOVA
PUBLISHED: 06:31 EST, 9 January 2014 | UPDATED: 10:09 EST, 9 January 2014
A Japanese online retailer is branching out into bras, knickers and even silky nighties that, despite looking exactly like something you'd usually find in a woman's lingerie drawer, are actually intended for men.
The brand new line of pretty, floral bras and lacy knickers from fashion label Wish Room Men's, who sell their products on major Japanese web shopping mall Rakuten, are due to arrive in stores mid-February.
According to Japanese sites Pouch and RocketNews24, the garments aren't just women's smalls marketed towards men.
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These bras, knickers and silky nighties, from Japanese retailer Wish Room Men's, are actually intended for men
The lingerie is specifically designed with men's larger frames in mind and, although they still feature the lace, florals and underwiring you might expect to find in a woman's underwear collection, the bra cups lack padding, allowing men to slip them on without feeling 'unnatural'.
Wish Room's say the line is designed to allow men the chance to 'enjoy the same kind of soft, luxurious undergarments that women are used to'.
Now one of its most popular items, Wish Room first launched men's underwear in 2008. The shop also stocks lingerie for women.
'I like this tight feeling. It feels good,' Wish Room representative Masayuki Tsuchiya told Reuters.
The company spokesman himself wears the bra, which can be worn discreetly under clothing.
The underwear features all the lace and underwiring you might expect to find in a woman's collection
In response, thousands debated the merits of men wearing bras on Mixi, Japan's top social network website
Executive Director Akiko Okunomiya said she was surprised at the number of men who were interested in embracing their feminine side in this way.
'I think more and more men are becoming interested in bras.
'Since we launched the men's bra, we've been getting feedback from customers saying, "Wow, we'd been waiting for this for such a long time",' she said.
The cup sections lack padding, allowing men to slip them on without feeling 'unnatural'
Its festive range was a hit, but now the brand is moving into spring florals
The underwear stirred a heated debate online with more than 8,000 people debating the merits of men wearing bras in one night on Mixi, Japan's top social network website.
The bras and knickers come in pink and mint green sets, and retail for the surprisingly low price of
£11.50 (1,995 yen). Prices go up to around £18.
HommeMystere selling frilly G-strings and lace teddies for men
HommeMystere send orders out in a discreetly packaged plain padded envelope
With the exception of the adventurous few, indulging in a passion for pink, lacy lingerie has been the preserve of women. Until now.
One fashion firm hopes to change the way we shop for underwear with the launch of a range of racy lingerie exclusively for men.
The HommeMystere collection, which includes padded bras, lacy teddies and frilly thongs with names like Jungle Fever, Moulin Rouge and Forget-me-not, is said by the firm to be 'comfortable' and 'great for all day wear'.
They specialise in, they say, 'comfortable men's panties that really do fit, bra straps that don't fall off the shoulder, teddies that don't ride up halfway through the night and quality soft fabrics that feel great for all day wear'.
The Australian label - which has distributors in the UK and U.S. - say attractive undergarments feel great and make dressing more fun and enjoyable for men.
They say they understand that men want 'quality lingerie style underwear made with care, attention to detail' that fits your body perfectly'.
The Fun Teddy sleepsuit is a 'lovely soft fabric teddy for men' and a 'full cut that stays in place' priced £35.70
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