Blame 50 Shades of Grey.
Growth of eBook publishing spurring erotic fiction sales
A number of digital publishers attending the Frankfurt Book Fair
noted that the rise of eBooks has led to an increase in sales of erotic
fiction, Business Insider reported.
The news source noted that many different publishers featured erotic
fiction on their tables and displays at the Frankfurt Book Fair, the
largest publishing event in the world.
Speaking to the news source, Peter Ferris explained that erotic
fiction is ideal for eBooks, as many bookstores are not comfortable
carrying printed copies of these works.
According to Ferris, who serves as non-executive director for Accent
Press, a large part of boost enjoyed by erotic eBooks can be traced to
E.L. James's "Fifty Shades of Grey." This novel, which soon became a
trilogy, began as an independently published eBook. It was eventually
published in print by Vintage Books and soon became the fastest-selling
paperback book of all time, surpassing J.K. Rowling's Harry Potter
series.
Ferris explained that the popularity enjoyed by "Fifty Shades of
Grey" led to a significant increase in the public's awareness of
erotica, making it a more socially acceptable form of entertainment.
Accent Press imprint Xcite is the U.K.'s biggest publisher of erotic
fiction. According to the news source, Xcite anticipates that its eBook
sales this year will be three times higher than its printed book sales
from 2011.
Jolanta Gatzanis, editor in charge of erotic literature at Gatzanis,
told Business Insider that one of the most surprising aspects of erotic
eBook publishing has been how well the titles are selling with minimal
promotion.
"We sold a lot of electronic books this year without doing much
publicity. That really surprised us," Gatzanis explained, according to
the news source.
Edited by Random Thoughts - Jan 17 2013 at 7:54pm