Black Hair Media Forum Homepage
BHM BHM BHM
Summer Hair Takeover Specials
Forum Home Forum Home > Lets Talk > Talk, Talk, and More Talk
  New Posts New Posts RSS Feed - Jay Z's Brand Is Suffering Because People Don't
  FAQ FAQ  Forum Search   Register Register  Login Login
 

Jay Z's Brand Is Suffering Because People Don't

 
 Post Reply Post Reply Page  123 11>




The Best Human Hair Available with No Service Match

Author
 Rating: Topic Rating: 7 Votes, Average 2.71  Topic Search Topic Search  Topic Options Topic Options
afrokock View Drop Down
Elite Member
Elite Member
Avatar

Joined: May 19 2008
Location: South London
Status: Offline
Points: 813215
Post Options Post Options   Thanks (2) Thanks(2)   Quote afrokock Quote  Post ReplyReply Direct Link To This Post Topic: Jay Z's Brand Is Suffering Because People Don't
    Posted: Dec 27 2013 at 6:40pm
Jay Z's Brand Is Suffering Because People Don't Trust Him Anymore



In July, the rapper and business mogul Jay Z partnered with Samsung to release a new album, "Magna Carta Holy Grail," by giving away 1 million copies to the first Samsung mobile users to download a free app.
The deal netted Jay a cool $5 million in sales and a platinum album the moment it was released, and it burnished his image as an innovative businessman. But it's not clear that the $20 million partnership — or other recent Jaz Z ventures — have actually helped Jay Z's image.

According to research from celebrity branding expert Jeetendr Sehdev, Jay Z's partnership with Samsung was the second least popular celebrity marketing deal of 2013 among consumers aged 13-31 (Justin Bieber's partnership with OPI was the most hated).


In fact, the 1,000 millennials surveyed said the rapper himself was among the people least influential to their purchase decisions among the 80 celebrities Sehdev asked about, a group that included a range of personalities spanning from Tom Brady to Hillary Clinton.

Sehdev said that while Jay Z remains popular with Americans of all ages, his brand is missing one crucial piece needed to persuade them to spend hard-earned money on the products he touts: authenticity.

As a group, millennials consumers place a high premium on buying products from brands they see as being honest and having social goals that go beyond those published in their quarterly earnings reports. And despite Jay Z's promise to "Never Change," these consumers say they don't know what he stands for anymore.

The survey found that Jay Z scored 70% lower in the categories of trustworthiness and honesty than did celebrities like Morgan Freeman and Jennifer Lawrence, an issue Sehdev chalks up to Jay's intense focus on making money seemingly however he can.


For instance, Sehdev said consumers praise Jay Z's intelligence, but question his integrity as an artist, noting that he has collaborated with a variety of musicians from Justin Timberlake to Kanye West, and dabbled in various genres like hip-hop, pop, and R&B.

Perhaps more damaging to Jay Z's ability to persuade consumers through branded partnerships are his constant references to other products in his music. Sehdev said that on "Magna Carta Holy Grail" alone, Jay Z referenced eight different luxury brands more than 20 times.

Despite the album's strong sales, critics condemned it for being an uncreative endeavor motivated by commerce rather than artistic expression.
"Millennials question the exact nature of Jay Z’s role in the artistic process," Sehdev said. "Does he really write his own songs? Is he choosing the artists to collaborate with, or is he just the face of a money-making empire?"

Further, Jay Z's recent business decisions outside music are seen as lacking cohesion with the person he claims to be.

After purchasing a stake in the NBA's New Jersey Nets and serving as the public face of a contentious campaign to move the team to his home borough of Brooklyn, Jay sold his interests in the team less than a year after.

The sale allowed him to pursue a new venture as a sports agent, while his beloved Brooklyn has yet to receive the affordable housing the Nets promised when they purchased public land to build their new stadium.

"Millennials questions his approach to loyalty, whether it be to a business deal or his fans," Sehdev said. "His motivations to just make money can be viewed by this audience as self-centered, even if they may be business savvy."


Sehdev praised Jay Z's participation in a revealing Vanity Fair cover story last month as a positive step toward regaining the trust of millennial consumers by shedding light on his social views and the family life he shares with his wife, Beyoncé, and their baby daughter Blue Ivy.

To continue this progress, Sehdev said Jay will have to continue to feed the public's thirst for knowledge about his relationship with his superstar wife and be mindful of only taking on partnerships that mesh with the Jay Z brand.

"We rarely see this true side of him," Sehdev said. "I believe Jay Z is going to need more exposure of his true self, meaningful partnerships, and true philanthropic efforts to get back into the good books of Millennials."

Edited by afrokock - Dec 27 2013 at 6:40pm
Back to Top
Sponsored Links


Back to Top
afrokock View Drop Down
Elite Member
Elite Member
Avatar

Joined: May 19 2008
Location: South London
Status: Offline
Points: 813215
Post Options Post Options   Thanks (9) Thanks(9)   Quote afrokock Quote  Post ReplyReply Direct Link To This Post Posted: Dec 27 2013 at 6:42pm


disagreed with the bit about him revealing more bout his marriage but this dude hit the nail on the head in many parts

jay has become the embodiment of everything he stood and fought against
Back to Top
afrokock View Drop Down
Elite Member
Elite Member
Avatar

Joined: May 19 2008
Location: South London
Status: Offline
Points: 813215
Post Options Post Options   Thanks (0) Thanks(0)   Quote afrokock Quote  Post ReplyReply Direct Link To This Post Posted: Dec 27 2013 at 6:44pm
Back to Top
Printer_Ink View Drop Down
Elite Member
Elite Member
Avatar

Joined: Dec 29 2011
Location: Amsterdam
Status: Offline
Points: 22453
Post Options Post Options   Thanks (7) Thanks(7)   Quote Printer_Ink Quote  Post ReplyReply Direct Link To This Post Posted: Dec 27 2013 at 6:57pm
Oh who cares.

He's Fugly as all h*** and too old to be singing that rab crap music anyway. Duh!

Needs to grow up.
Back to Top
Sang Froid View Drop Down
Elite Member
Elite Member
Avatar

Joined: Aug 08 2010
Location: Ethiopia
Status: Offline
Points: 295768
Post Options Post Options   Thanks (1) Thanks(1)   Quote Sang Froid Quote  Post ReplyReply Direct Link To This Post Posted: Dec 27 2013 at 7:06pm
Good.
Back to Top
coconess View Drop Down
Elite Member
Elite Member
Avatar

Joined: Dec 30 2006
Location: Cali
Status: Online
Points: 205464
Post Options Post Options   Thanks (8) Thanks(8)   Quote coconess Quote  Post ReplyReply Direct Link To This Post Posted: Dec 27 2013 at 7:10pm
Originally posted by Printer_Ink Printer_Ink wrote:

Oh who cares.

He's Fugly as all h*** and too old to be singing that rab crap music anyway. Duh!

Needs to grow up.

i thought what was in his brain was what was important….. 
not looks 


Edited by coconess - Dec 27 2013 at 7:11pm
Back to Top
khivey View Drop Down
Elite Member
Elite Member
Avatar

Joined: Jan 22 2004
Location: San Diego, CA
Status: Offline
Points: 17769
Post Options Post Options   Thanks (2) Thanks(2)   Quote khivey Quote  Post ReplyReply Direct Link To This Post Posted: Dec 27 2013 at 7:12pm
He could have been a game changer...instead he got greedy. 
Back to Top
liesnalibis View Drop Down
VIP Member
VIP Member
Avatar

Joined: Nov 27 2012
Status: Offline
Points: 75696
Post Options Post Options   Thanks (3) Thanks(3)   Quote liesnalibis Quote  Post ReplyReply Direct Link To This Post Posted: Dec 27 2013 at 7:25pm
Okay cool now go finish worshiping Kanye or the next flavor of the month.
Back to Top
Lady ICE View Drop Down
Elite Member
Elite Member
Avatar

Joined: Jun 07 2007
Location: Gotham City
Status: Offline
Points: 266748
Post Options Post Options   Thanks (3) Thanks(3)   Quote Lady ICE Quote  Post ReplyReply Direct Link To This Post Posted: Dec 27 2013 at 7:26pm
Approve
Back to Top
Az~Maverick View Drop Down
Elite Member
Elite Member
Avatar

Joined: Jan 08 2008
Location: Vulcan
Status: Offline
Points: 61704
Post Options Post Options   Thanks (0) Thanks(0)   Quote Az~Maverick Quote  Post ReplyReply Direct Link To This Post Posted: Dec 27 2013 at 7:32pm
Haha! He thought he was invincible, that what he gets!! ClapBig smile
Back to Top
Get Longer Healthier Faster Growing Hair
Get Healthier Stronger Longer Hair
The Elite Hair Care Sorority
Electric Cherry Hair
Hair Extensions Wefted Hair Wigs and More
Human Hair Wigs
Wefting Training
FAB Hair Premium Hair Extensions
DivaWigs.com
Premium Quality Human Hair Extensions and Closures
 Post Reply Post Reply Page  123 11>
  Share Topic   

Forum Jump Forum Permissions View Drop Down