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Direct Link To This Post Topic: In clear news/ cleansing reduction
    Posted: Jun 04 2013 at 12:44pm

The disturbing new trend for 'cleansing reduction' which involves bathing just once  a week

  • 'Cleansing reduction' means reducing showers to once or twice a week
  • Benefits can include keeping good bugs which help fight disease intact
  • Although showering less is fine, you need to regularly wash your hands
  • Prince Harry once admitted he hadn't washed his hair for two years

By RUTH STYLES

PUBLISHED: 15:42, 4 June 2013 UPDATED: 16:36, 4 June 2013

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Daily showers could become a thing of the past, if a new beauty trend called 'cleansing reduction' takes off.

Instead of bathing every day, proponents whittle their washing habits down to once or twice a week on the grounds that too much cleansing can strip the skin and hair of essential natural oils.

While it might sound disgusting, it would seem that cleansing reduction is catching on, after a poll for tissue manufacturer, SCA, found that 41 per cent of British men and 33 per cent of women no longer shower every day.

Shower optional? 41 per cent of British men dont wash every day according to a new poll

Shower optional? 41 per cent of British men don't wash every day according to a poll by tissue company, SCA

The poll also revealed that a filthy 12 per cent said that they indulge in a 'proper wash' just once a week.

It is the younger generation are joining who are leading this trend forthe great unwashed, with 37 per cent admitting to taking a 'shower in a can' - that's a quick spritz of deodorant to you and me - on a regular basis, according to market analysts, Mintel.

An RSA blog on the subject also attracted some illuminating responses, including one committed soap dodger, who revealed that they washed only 'when dirty, sweaty or smelly, so if I've been gardening or out for a vigorous bike ride, or if it's just very hot weather.'

 

Disgusting as it might sound, going for long periods without bathing is nothing new, according to Lancaster University sociologist, Dr Elizabeth Lancaster.

According to Lancaster, daily showers are a relatively recent development and less than a century ago, a weekly bath would have been considered perfectly adequate.

'Now we think nothing of showering once, twice or even three times a day, before and after work or going out and after the gym,' she said in an interview with the Times.

'It has embedded itself in our routine and become an essential, not an optional, thing to do.'

Soap dodgers: Both Prince Harry and Jessica Simpson are said to prefer using dry, rather than liquid, shampoo
Soap dodgers: Both Prince Harry and Jessica Simpson are said to prefer using dry, rather than liquid, shampoo

Soap dodgers: Both Prince Harry and Jessica Simpson are said to prefer using dry, rather than liquid, shampoo 

Popular: Batistes dry shampoo, £1.49, has become a festival season essential and is a life saver for travellers too

Popular: Batiste's dry shampoo, £1.49, has become a festival season essential and is a life saver for travellers 

While dermatologists worry about the impact all the washing could have on your skin, green campaigners have long argued that reducing the amount of time we spend in the shower would benefit the environment.

Waterwise, an NGO dedicated to reducing water consumption in the UK, argues that having fewer or shorter showers 'will use less water and less energy' and will also 'reduce your carbon footprint, which helps prevent global warming.'

Its long-running 'Shower Power' campaign has attracted some celebrity supporters too, most notably the former children's TV presenter, Kriss Akabusi.

But while preserving the environment is driving the soap-free trend for some, for many more, it's simply because they're too lazy to get up early for a wash.

A survey by the Global Hygiene Council last year found that 58 per cent of British men regularly miss their morning shower because they are too idle or too rushed.

Likewise, sales of time-saving products such as dry shampoo have soared, with Asda reporting a 37 per cent rise in sales. 

What's more, they add, one in five products are bought by men - possibly including Prince Harry who once revealed that he hadn't washed his hair for two years. 

Squeaky clean? Prince Harry arrives at Westminster Abbey for the coronation celebrations - hopefully after a shower

Clean? Prince Harry arrives at Westminster Abbey for the coronation celebrations - hopefully after a shower

With some hairdressers arguing that too much washing strips hair of sebum, resulting in a lank and greasy look, it would seem that he - and fellow dry shampoo addict, Jessica Simpson - might be on to something.

Interestingly, a study conducted by the University of California found that too much washing can actually be bad for you, because it strips away beneficial bugs that the body uses to help ward off infections.

'A vigorous daily shower would disturb the natural bug flora of the skin as well as skin oils,' revealed John Oxford, Professor of Virology at Queen Mary's School of Medicine and Dentistry.

Nevertheless, Oxford told the Times that he was concerned by a study released by the Hygiene Council that found nearly half of the population wash their hands less than five times a day, saying it means our hands carry 'as many germs as a toilet bowl'.

But despite his dim view of sink-dodgers, Oxford still doesn't think we need to shower as much as we do.

'As long as people wash their hands often enough and pay attention to the area of the body below the belt, showering or bathing every other day would do no harm.

'Even twice a week would not be a problem if people used a bidet daily as most infectious bugs hang around our lower halves.

'We pay too much attention to the body beautiful and smelling good, with perfumes for men and women,' he added.

'We should wash to stop cross-infection, not for grooming reasons.'



Read more: http://www.dailymail.co.uk/femail/article-2335634/Take-shower-just-ONCE-week-want-better-hair-skin-say-dermatologists.html#ixzz2VGpz8NFw 
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Prazol60 View Drop Down
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Direct Link To This Post Posted: Jun 04 2013 at 12:47pm
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Direct Link To This Post Posted: Jun 04 2013 at 12:49pm
Lazy ass rich people talk.
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Direct Link To This Post Posted: Jun 04 2013 at 12:50pm
yt ppl Dead
 
And jessica simpson been nasty. I remember an interview where she publicy said sometimes she doesn't bother brushing her teeth in the morning.
 
Wait..we shouldn't wash for grooming reasons? wtf?? ugh.


Edited by BrownQtee - Jun 04 2013 at 12:51pm
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Direct Link To This Post Posted: Jun 04 2013 at 12:50pm
Yuck, Yuck, Yuck.

SN-this girl told me about her coworker who was telling them about having a sexual experience with a dude and toilet paper was stuck in his woohoo. once again yuck,yuck, yuck!!!
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Direct Link To This Post Posted: Jun 04 2013 at 12:52pm
White people being filthy is nothing new.

Word to the Bubonic, Marseille, Moscow et. al plagues!
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Direct Link To This Post Posted: Jun 04 2013 at 1:01pm
be careful folks , we are being too judgemental Dead
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Direct Link To This Post Posted: Jun 04 2013 at 1:04pm
I don't understand dry shampoo.
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Direct Link To This Post Posted: Jun 04 2013 at 1:14pm

the prince didn't wash his hair for 2 years?  wow.  hmmm...i wonder if he thinks that will help him from premature balding like he daddy and big bro...

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Direct Link To This Post Posted: Jun 04 2013 at 1:20pm
LOL
Originally posted by Lilaca Lilaca wrote:

be careful folks , we are being too judgemental Dead

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