Sainsbury's shows shoppers how to 'get the slave look' with 12 Years A Slave display mannequin
Summer look comes complete with pocketed twig
This year's Oscar winning films undoubtedly made
an impact on high street fashion, from the bejewelled 70s dresses of
American Hustle to the 90s power suits of The Wolf of Wall Street, but
few could have predicted Sainsbury's pushing the ragged clothes of 12
Years A Slave.
For reasons unknown, an Oxford branch of the supermarket embellished
its DVD and Blu-ray stand for Steve McQueen's film about the horrors of
slavery with a mannequin wearing a similar outfit to that of protagonist
Looking defiantly summer-ready, the mannequin wears a loose-fitting,
holey beige shirt and black trousers, completing the look with a twig in
the front pocket.
Backed by spindly branches and standing next to a plaque that shouts
'NEW', it wears a tag around its neck bearing the price of the
recently-released DVD, suggesting the clothes themselves aren't for
sale, though the juxtaposition is a strange one nonetheless.
The display stand was snapped by a shopper and swiftly uploaded on Twitter.
A spokesperson for Sainsbury's said: “We can only apologise. It’s
been taken down from the Heyford Hill store and clearly should never
have gone up in the first place."
via The Independent
...now they knew they were wrong once the started cutting up the clothes but a twig too tho? I just can't.
Edited by Miss B - May 20 2014 at 1:28pm