Rapper Drake turns Scrooge after demanding that retailers cut him a
check for all merchandise bearing YOLO logo (even though he didn't coin
13:50 EST, 25 December 2012
13:46 EST, 26 December 2012
Businessman: Canadian rapper Drake has called on
retailers to 'cut him checks' for using the acronym YOLO, which he has
popularized, on merchandize
This year has been marked by many a
viral phenomenon, including the concept of YOLO made famous by the
Canadian rapper Drake, who now wants a share from the sales of all the
merchandize bearing the catchphrase.
26-year-old recording artist, who reportedly has a net worth of
$25million, posted two images on the photo-sharing website Instagram
depicting clothing emblazoned with the acronym YOLO, which stands for
‘you only live once.’
first picture uploaded on Christmas Eve shows baseball caps in a variety
of colors being sold for $12 for a pair at Walgreen's, accompanied by
the comment: 'Walgreens…you gotta either chill or cut the cheque,' Gawker reported.
The second photo shows a powder-blue
T-shirt featuring the children's characters Charlie Brown and Snoopy which reads 'YOLO is my
motto,’ along with a post: 'Macy's...same goes for you.'
which has been around since 2004, turned into a viral sensation this
year thanks to Drake's hit song The Motto, which includes the lyrics:
'Now she want a photo, you already know, though/ You only live once:
that's the motto n***a, YOLO.'
It remains unknown whether Drake has
trademarked the slogan. However, his legal claim appears weak
considering the fact that according to the site KnowYourMeme.com, the acronym allegedly was first uttered by Adam Mesh on the
third season of NBC's reality show Average Joe.
Head gear: Drake upload an image on Instagram showing hats with the acronym YOLO that are on sale at Walgreen's
Catchphrase: Another image posted by the rapper shows a T-shirt being sold at Macy's bearing the slogan 'YOLO is my motto'
In 2004, Mesh launched a clothing line peddling merchandize bearing the slogan. He recently tweeted to the Huffington Post that when he coined the term, it was meant as inspiration to live life to the fullest.
'Disappointed in current use,' he wrote. 'I have moved on.'
In July 2006, the band The
Strokes came out with a single called You Only Live Once, and launched
Operation YOLO asking fans to request the song on the radio.
Drake jumped on the YOLO bandwagon in
October 2011, when he tweeted 'You only live once...YOLO' along with a
picture of him standing on a balcony overlooking a city.
now-ubiquitous abbreviation has since appeared in the form of a tattoo
on Zac Efron's hand and was even shortlisted for the 2012 English Word
of the Year by the Oxford American Dictionary.
Body art: The ubiquitous abbreviation has made it onto the hand of actor Zac Efron in the form of a tattoo
Tragic turn: An aspiring rapper, Ervin
McKinness, left, was killed in a fiery car crash after tweeting that
he's doing 120 mph while drunk with the hashtag F***ItYOLO
In September, YOLO has sparked a
controversy when an aspiring rapper, Ervin McKinness, was killed in a
fiery car crash just minutes after tweeting: 'Drunk af going 120
drifting corners @F***It YOLO.'
Drake plans to cash in on the YOLO craze, he would have to get in line
as there are more than 100 YOLO trademark applications in the U.S. for
products ranging from cologne to dog collars.