Black Hair Media Forum Homepage
BHM BHM BHM
Forum Home Forum Home > Lets Talk > Talk, Talk, and More Talk
  New Posts New Posts RSS Feed - Dove advert misleading..says father of two
  FAQ FAQ  Forum Search   Register Register  Login Login
 

Dove advert misleading..says father of two

 
 Post Reply Post Reply






Author
Lilaca View Drop Down
Elite Member
Elite Member


Joined: Aug 07 2006
Location: England
Status: Offline
Points: 130332
Post Options Post Options   Thanks (0) Thanks(0)   Quote Lilaca Quote  Post ReplyReply Direct Link To This Post Topic: Dove advert misleading..says father of two
    Posted: Aug 08 2014 at 12:10am
The children are beautiful.....

Just how honest is Dove's 'Real Beauty' stance? Former advertising exec petitions beauty giant to disclose whether they Photoshop models

  • Seth Matlins, a father-of-two, also wants Dove to keep airbrushed images off billboards
  • He is starting his campaign with Dove because they've been championing 'Real Beauty' for ten years
  • Mr Matlins is a vocal advocate for stricter Photoshop regulations

By ANNABEL FENWICK ELLIOTT

PUBLISHED: 17:26, 7 August 2014 UPDATED: 19:17, 7 August 2014

  •  
  •  
  •  
  •  
  •  
8shares

14

View comments


Dove's long-running Real Beauty campaign is being called into question by an advocate for the FTC's Truth in Advertising act, for perhaps not being so 'real' after all.

Seth Matlins, a father-of-two and former high-powered advertising executive based in Los Angeles, California, has launched a petition aimed at Dove on Change.org, which has so far garnered 3,758 signatures.

Although he doesn't outright accuse the beauty giant of any specific wrongdoing, Mr Matlins is asking for two 'Hero Pledges': full disclosure to its customers as to whether it has or hasn't Photoshopped its images, and the avoidance of running Photoshopped ads where kids can see them, i.e. 'billboards, bus shelters, mall kiosks, and the back covers of magazines.' 

Scroll down for video

Demands: Seth Matlins petition (pictured) asks Dove to lets consumers know when it has Photoshopped an image, and if it has, to display these images only where kids cant readily see them
+5

Demands: Seth Matlins' petition (pictured) asks Dove to lets consumers know when it has Photoshopped an image, and if it has, to display these images only where kids can't readily see them

The petition, which is 1,241 signatures away from its goal, is accompanied by a still from Dove's own 2006 campaign; a time lapse video which sees a make-up free model styled, transformed and aggressively Photoshopped, and ends with the caption: 'No wonder our perception of beauty is distorted.'

 

Mr Matlins' petition reads: 'As a father of two young children, I've always appreciated the idea behind Dove's Real Beauty campaign, and the brand's understanding that the way women and girls are portrayed, both literally (through words) and visually (in pictures), has a big impact on how they view themselves and who they aspire to be.'

The outspoken father has an eight-year-old daughter and a seven-year-old son, and runs a blog with his wife Eva called Feel More Better, with the aim of building children's self-esteem. 

He argues that Photoshopped ads should be kept out of the sights of impressionable youths because 'kids don't have the ability to process or understand what they're seeing.'

Practice what you preach: The petition is accompanied by a still from Doves own 2006 campaign - a time lapse video which sees a make-up free model (right) styled, transformed and aggressively Photoshopped (left)
+5

Practice what you preach: The petition is accompanied by a still from Dove's own 2006 campaign - a time lapse video which sees a make-up free model (right) styled, transformed and aggressively Photoshopped (left)

< ="http://www.youtube.com//Q5qZedMTkkE?list=UU0uGC_EBwAxw3ljqeGjy2qw" allowfullscreen="" border="0" height="358" width="636"> 

Mr Matlins claims he is 'starting' with Dove because: 'They've been championing ‘Real Beauty’ for ten years, and because they know more about the health consequences created by the false, unrealistic representations of women and girls in Photoshopped advertising, than most.'

He points to Dove's own research, which is listed on its website and states that while 72per cent of girls globally feel 'tremendous' pressure to be beautiful, only 22per cent are actually comfortable describing themselves as such.

Mr Matlins hopes that Dove will lead the way in signing the Truth in Advertising Pledge and thus encouraging other advertisers to follow. 'If they don't,' he says, 'Let's ask them why not...after a decade of "real beauty" it seems a fair question.' 

'Dove takes great care to realistically portray women by accurately depicting their natural shape, size, skin color and age'

In a statement to the New York Daily News, Dove said: 'When the Dove Campaign for Real Beauty launched in 2004, we made a commitment to all women that we would not distort any of our images to create an unrealistic view of beauty. 

'Dove takes great care to realistically portray women by accurately depicting their natural shape, size, skin color and age, thereby representing them as they genuinely are.'

Parents: Mr Matlins (center left) has an eight-year-old daughter (left) and a seven-year-old son (right), and runs a blog with his wife Eva (center right) called Feel More Better, with the aim of building childrens self-esteem
+5

Parents: Mr Matlins (center left) has an eight-year-old daughter (left) and a seven-year-old son (right), and runs a blog with his wife Eva (center right) called Feel More Better, with the aim of building children's self-esteem

x
+5
x
+5

Concerns: The father said, 'Two weeks ago, my daughter [far left and far right] looks up at me as I'm putting her to bed and she says, "Daddy, do you think I'm ugly?"'

In a May interview with Fashionista, Mr Matlins opened up about why he left his 'successful' and 'lucrative' career in advertising to stand on the opposite side and campaign for stricter regulations in the very same industry.

'I left behind a pretty successful career to do this... But if I can help my kids and other kids grow up happier, I'll feel good'

'Two weeks ago, my daughter - apropos to nothing - looks up at me as I'm putting her to bed and she says, "Daddy, do you think I'm ugly?"' he told the publication. 'My heart shatters into a thousand pieces, and I don't even know what to say.'

He added: 'I left behind a pretty successful career to do this, and sometimes I look at the big check I didn't cash every two weeks and I think, "That was dumb!" But if I can help my kids and other kids grow up happier, I'll feel good.'



Read more: http://www.dailymail.co.uk/femail/article-2719123/Just-honest-Doves-Real-Beauty-stance-Former-advertising-exec-petitions-beauty-giant-disclose-Photoshop-models.html#ixzz39m4Hsjb8 
Follow us: @MailOnline on Twitter | DailyMail on Facebook
Back to Top
Sponsored Links


Back to Top
DiorShowGirl View Drop Down
Elite Member
Elite Member
Avatar

Joined: Jan 17 2010
Location: US - Pennsylvania
Status: Offline
Points: 40035
Post Options Post Options   Thanks (2) Thanks(2)   Quote DiorShowGirl Quote  Post ReplyReply Direct Link To This Post Posted: Aug 08 2014 at 12:21am
the children are beautiful
Back to Top
Gkisses View Drop Down
Elite Member
Elite Member
Avatar

Joined: Jul 12 2008
Location: CrackaIsland
Status: Offline
Points: 386033
Post Options Post Options   Thanks (3) Thanks(3)   Quote Gkisses Quote  Post ReplyReply Direct Link To This Post Posted: Aug 08 2014 at 12:29am
Instead of worrying about them Photoshopping the image. Did he consider that maybe she (his daugther) asked that not because she see digitally altered images but because she doesnt see enough images that look like her that are admired for their real beauty?



Didn't read tho
Back to Top
Lilaca View Drop Down
Elite Member
Elite Member


Joined: Aug 07 2006
Location: England
Status: Offline
Points: 130332
Post Options Post Options   Thanks (0) Thanks(0)   Quote Lilaca Quote  Post ReplyReply Direct Link To This Post Posted: Aug 08 2014 at 12:31am
IA
Back to Top
afrokock View Drop Down
Elite Member
Elite Member
Avatar

Joined: May 19 2008
Location: South London
Status: Offline
Points: 916737
Post Options Post Options   Thanks (1) Thanks(1)   Quote afrokock Quote  Post ReplyReply Direct Link To This Post Posted: Aug 08 2014 at 12:39am
Cute kids
Back to Top
joileprincess View Drop Down
Platinum Member
Platinum Member
Avatar

Joined: Feb 22 2005
Status: Offline
Points: 34556
Post Options Post Options   Thanks (0) Thanks(0)   Quote joileprincess Quote  Post ReplyReply Direct Link To This Post Posted: Aug 08 2014 at 3:03am
Originally posted by Gkisses Gkisses wrote:

Instead of worrying about them Photoshopping the image. Did he consider that maybe she (his daugther) asked that not because she see digitally altered images but because she doesnt see enough images that look like her that are admired for their real beauty?



Didn't read tho

Co-sign.

And someone in advertising would be very well aware of our underrepresentation. Tackling that would be great but he's either oblivious or knows that he can't win.
Back to Top
CherryBlossom View Drop Down
Elite Member
Elite Member
Avatar

Joined: Oct 12 2011
Location: London, England
Status: Offline
Points: 397426
Post Options Post Options   Thanks (6) Thanks(6)   Quote CherryBlossom Quote  Post ReplyReply Direct Link To This Post Posted: Aug 08 2014 at 3:39am
she asked him if he thought she was "ugly"....mmmhmm photo shop isn't the issue here...more like the struggles related to exposing black children to the pervasive and eurocentric definitions of beauty reflected in the media

...he needs to wake up and address the elephant in the room...this is why media representation matters so much


Edited by CherryBlossom - Aug 08 2014 at 3:41am
Back to Top
femmemichelle View Drop Down
Elite Member
Elite Member
Avatar

Joined: Jun 12 2007
Status: Offline
Points: 99091
Post Options Post Options   Thanks (0) Thanks(0)   Quote femmemichelle Quote  Post ReplyReply Direct Link To This Post Posted: Aug 08 2014 at 4:01am
Man, those kids are beautiful.

I think I would break down if my daughter ever asked me that. In private, of course. Because it's going to be hard convincing her of her beauty when she's swarmed with white and black media telling her she's not good enough.
Back to Top
tatee View Drop Down
Elite Member
Elite Member
Avatar

Joined: Jun 09 2006
Status: Offline
Points: 382789
Post Options Post Options   Thanks (0) Thanks(0)   Quote tatee Quote  Post ReplyReply Direct Link To This Post Posted: Aug 08 2014 at 6:56am
Quote

The outspoken father has an eight-year-old daughter and a seven-year-old son, and runs a blog with his wife Eva called Feel More Better, with the aim of building children's self-esteem. 

He argues that Photoshopped ads should be kept out of the sights of impressionable youths because 'kids don't have the ability to process or understand what they're seeing.'


yeah imma go with CB on this
Back to Top
nekamarie83 View Drop Down
Elite Member
Elite Member
Avatar

Joined: Dec 28 2008
Status: Offline
Points: 168162
Post Options Post Options   Thanks (0) Thanks(0)   Quote nekamarie83 Quote  Post ReplyReply Direct Link To This Post Posted: Aug 08 2014 at 8:33am
Awwww the lil darlings!!

And yeah, I'm with GK & CB. Rallying against Dove and photoshop ain't gonna create/present more black faces that his kids can easily identify with. He seems to be willfully ignorant to the more pressing issue at hand.

Unless he's somehow implying that the lack of digital enchantment will force dove to feature more naturally well preserved black women and other PoC.
Back to Top
Get Longer Healthier Faster Growing Hair
House of CB London
Get Healthier Stronger Longer Hair
The Elite Hair Care Sorority
Electric Cherry Hair
Hair Extensions Wefted Hair Wigs and More
Human Hair Wigs
Wefting Training
Dime Curves Enhancement Shake
Brazilian Hair
Brazilian Hair
Switch Up your Look with a protective Style
 Post Reply Post Reply
  Share Topic   

Forum Jump Forum Permissions View Drop Down