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Barilla Pasta decides it likes gay people afterall

 
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tatee View Drop Down
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    Posted: Nov 04 2013 at 12:43pm
After worldwide boycott

Barilla Pasta Launches Massive Damage Control Effort To Be More LGBT-Inclusive

By Zack Ford on November 4, 2013 at 11:27 am

Barilla Pasta - FarfalleBack in September, the chairman of Barilla Pasta, Guido Barilla, criticized same-sex adoption, asserting that the Italian company would never feature gay couples in their ads, and if gay people don’t like it, they can eat someone else’s pasta. Barilla followed that up with a non-apology, admitting at least that he has “a lot to learn about the lively debate concerning the evolution of the family.” It seems the company is now following through on its learning, announcing this week that it is taking several big steps to be more inclusive.

Among the changes is the creation of a Diversity & Inclusion Board that will include external experts and advocates who help Barilla improve the company’s culture with regard to “sexual orientation, gender balance, disability rights, and multicultural and intergenerational issues.” Among those who have joined that board is veteran LGBT activist David Mixner, who said he was impressed by the chairman’s willingness “to listen and learn from LGBT community leaders.”

Barilla has also appointed its first Chief Diversity Officer and announced that it will participate in the Human Rights Campaign’s Corporate Equality Index (CEI), which assesses companies’ protections and benefits for LGBT employees. In addition, the company will launch a global video contest in 2014, encouraging individuals to portray diversity, inclusion, and equality through the “multifaceted nature of pasta.”

Meanwhile, Chick-fil-A has done absolutely nothing to compensate for its president’s incendiary comments or its history of giving to anti-LGBT organizations.

http://thinkprogress.org/lgbt/2013/11/04/2883191/barilla-pasta-launches-massive-damage-control-effort-lgbt-inclusive/

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liesnalibis View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote liesnalibis Quote  Post ReplyReply Direct Link To This Post Posted: Nov 04 2013 at 12:49pm
Why did he even comment on that in the first place? What does pasta have to do with...?
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Post Options Post Options   Thanks (3) Thanks(3)   Quote carolina cutie Quote  Post ReplyReply Direct Link To This Post Posted: Nov 04 2013 at 12:50pm
BS. Stand behind your hate Barilla! You ain't foolin' no one.Ermm





...If they made rainbow colored pasta, I may forgive them.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote kfoxx1998 Quote  Post ReplyReply Direct Link To This Post Posted: Nov 04 2013 at 12:54pm
I wonder how much this hurt them financially to allow for this "change of heart"
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Post Options Post Options   Thanks (1) Thanks(1)   Quote carolina cutie Quote  Post ReplyReply Direct Link To This Post Posted: Nov 04 2013 at 1:03pm
^It had to be a lot. And good for 'em.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote .hott.pink. Quote  Post ReplyReply Direct Link To This Post Posted: Nov 04 2013 at 1:16pm
I swore the thread title said "Barilla pasta tastes like gay people after all." 

I don't know why.
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Post Options Post Options   Thanks (1) Thanks(1)   Quote patternsandtexture Quote  Post ReplyReply Direct Link To This Post Posted: Nov 04 2013 at 1:51pm
I bought more after that statement.
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Midna View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Midna Quote  Post ReplyReply Direct Link To This Post Posted: Nov 04 2013 at 3:28pm
BITCH, WHATEVER, I'm giving other pastas the time of day!

They're just pulling a 180 because it's fucking with their money.
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