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Topic ClosedAu Naturale sulfate free wash w/ SODIUM HYDROXIDE?

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SoulSister87 View Drop Down
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Direct Link To This Post Topic: Au Naturale sulfate free wash w/ SODIUM HYDROXIDE?
    Posted: Apr 16 2014 at 10:21am
Is anyone else as shocked as me to hear that Dark and Lovely's line of Au Naturale products are NOT natural?
They have a newer shampoo out called Au Natural Sulfate free wash for curl elongation. For those who don't know the ingredient sodium hydroxide is found in a chemical relaxer , or form of lye.
The label is very misleading with it's "natural ingredients" boasted on the front of the bottle and "frequent use" is encouraged. So with frequent use the user of this product is slowly relaxing their hair. Are you kidding me? It's amazing how soft sheen Carson doesn't have sodium hydroxide listed in it's ingredients, but if you go on over to Sally's website the ingredients are listed clear as day.
I've included the link below. See for yourself. $8.99 ? This must be a joke?!
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Journey94 View Drop Down
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Direct Link To This Post Posted: Apr 16 2014 at 10:27am
It's marketing, this is why you have to look at the ingredients. It's like Lush hair products, they say they're vegan but they simply have a large amount of vegan ingredients. They still have synthetic ingredients in their products as well. I didn't even use Dark & Lovely's crappy products before I was natural so I definitely wouldn't use them now.
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