for example, your bestfriend isn't happy with their current place in life. they don't have a job and are going back to school and surviving on loans.
meanwhile you just upgraded to a nice crib, just bought a luxury vehicle and are pretty modest about it all. when you tell your friend about the car their response isn't congratulations but its "you know that was my dream car, right?" in regards to your recent success, they instead make a subliminal post on social networks about how people(you) forgot where they came from and.
thats just a brief summary tbh.