‘7-Eleven’ Unveils Refreshed Logo And Store Design
By Anthea Quay, 16 Oct 2013
Dublin, Ohio-based WD Partners
has given the ubiquitous convenience store chain, 7-Eleven, a new logo and store design.
The new logo
features the “7” of the old 7-Eleven logo paired
with a lowercase “eleven” in white, on a black background for store
fronts, and on a bright green background on brand identities.
According to WD Partners,
the refreshed look aims to “reposition and rejuvenate” the stores to
“better capture the millennial and female demographics” and better align
them with the ever-evolving customer base.
Devoid of its
well-known green and red stripes, the stores
have been given white tiles, green furniture, and stations labeled in
orange Serif Black Plain font.
What do you
think of the new store design and logo for 7-Eleven—should it be rolled out throughout the world?